Process for identifying and improving keywords

with "Google webmaster tools"

[Zanet]

How should i go about improving my serps with "Google webmaster tools"?

webmaster tools tells me i have some keyphrases on serps average position for the month 13

I'm planning on
(1) Write more articles on that topic.
(2) Trying to use that specific word/phrase in the titles of my articles.
(3) Include the most popular keywords/phrases (receiving maximum impressions and not necessarily having a high value of click through) in my meta description and keywords tags.


Is this strategy going to work or am i missing something?

Should i use Google webmaster tools or is analytics a better way to pursue easy picking keywords?

[Even_Steven]

It's always a good idea to write content that matches both your ads and your audience. And using your most important keywords in the titles, headings, and content is always a good idea. But I wouldn't shoot for keywords that get the most impressions. I think you're better off looking for keywords and phrases that suggests an audience more willing and ready to make purchases.

For example, with beef jerky, there are many advertisers buying AdWords to market their jerky for sale.

* If you target the keyword "beef jerky" what you'll get is the most broad audience in this niche with a wide range of interests, covering jerky sales, jerky recipes, low carb dieting, and food dehydrators.

* If you target the keyword, "beef jerky recipes", what you'll get is a lot of people interested in making their own jerky, but not necessarily interested in buying jerky online.

* If you target the keyword "beef jerky reviews", what you'll get is a lot of people doing research on what are the best brands of jerky to buy.

Hence, the latter keyword is more apt to fetch traffic that is ready and willing to click on ads for beef jerky sales. It won't attract as many impressions as the former "beef jerky" keyword, but it will attract an audience that is more likely to generate income for you.

Also, using WMT and GA only shows you the keywords that brought traffic into your site. It doesn't show you the keywords that you are missing out on. That is, there could be other keywords that will bring in more traffic, but you don't know about these because your content is not optimized for them, and therefore GWT and GA is not showing you them to you.

So you need a keyword data mining tool, like Google AdWords Keyword Tool, WordTracker, et al.