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Google Instant Search and AdSense

Effects of Instant Search on AdSense

     
6:22 pm on Sep 8, 2010 (gmt 0)

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Google's announcing the Instant Search feature across their array of blogs, unfortunately leaving out AdSense (so far). But...

On their advertiser FAQ, [adwords.google.com...] :

As a result, we expect increased user engagement with our search services, including ads.


And on the Analytics blog, [analytics.blogspot.com...] speaking to AdWords advertisers:

With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.


So Google seems to be anticipating more search clicks - and if so, it could mean advertisers will focus on the Display Network less.

And keywords to be shaken, not stirred...

Really interesting to see how people adapt to this after the first recoil.

Never a dull moment...!
6:27 pm on Sept 8, 2010 (gmt 0)

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So Google seems to be anticipating more search clicks - and if so, it could mean advertisers will focus on the Display Network less.


If that is the case (which I doubt it will be) - it should cause the competition/price to increase on the search side.

If advertisers think they can make a profit on your site - the smart ones will be always willing to pay for it.
6:47 pm on Sept 8, 2010 (gmt 0)

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So Google seems to be anticipating more search clicks...

I don't see anything that supports that. Most of what G is talking about across its blogs are changes in impressions and in the mix of keywords (probably because searchers will more likely choose from one of the "predicted" phrases).
7:02 pm on Sept 8, 2010 (gmt 0)

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jimbeetle,

Hmm, you have a point. I took "increased user engagement...including ads" to mean more clicking activity on the SERPs (is it even still called the SERPs? Surely it's the IRPs now), but it could just mean that they expect visitors to view more search ads because of the instant results. We shall see...
7:09 pm on Sept 8, 2010 (gmt 0)

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IRPs

He, he, he.
7:18 pm on Sept 8, 2010 (gmt 0)

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I don't see it making that much different to AdSense, except that it might affect your traffic.
2:10 am on Sept 9, 2010 (gmt 0)

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I agree with Netmeg. It will be very interesting to see how this affects traffic as ultimately the end user is now being given many more instant choices than before. Let's hope it balances out at the least.
9:51 am on Sept 9, 2010 (gmt 0)

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I don't know if this has anything to do with instant search but Wednesday had slightly increased visitors with highest revenue day this year.
4:38 pm on Sept 9, 2010 (gmt 0)

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There definitely seems to be a strong geo component to it. I'm mostly off season at the moment, but if it keeps up, it should be *killer* when my seasons roll around again.

On the other hand, I'll probably lose out on all that lucrative traffic I get from ranking for "watching idiots" Google Instant pushed me way down. #sigh.
9:00 pm on Sept 9, 2010 (gmt 0)

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Sailorjwd - us too! We were wondering the same thing.
2:37 pm on Sept 11, 2010 (gmt 0)

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Traffic down around 10%, revenue matrix more or less stay the same as last month.
2:58 pm on Sept 11, 2010 (gmt 0)

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Traffic down around 10%,

Oh, come on. Give Google a break.

Are you saying that you never experienced a 10% drop prior to Instant Search ?

Lets not start any FUD. Things are way too early to predict anything. Good or bad.
9:10 pm on Sept 11, 2010 (gmt 0)

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Agree 100% with lame_wolf. Friday our stats were down by about 30%, my partner blamed it on Instant. Today they are up about 10%.

Wait a week or two before any blame is laid on the new google update.
6:50 am on Sept 12, 2010 (gmt 0)

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Google Instant is really great regarding the instant search as you type your search term. Maybe what is happening on the low traffic and earnings is just a coincidence because I also experienced sudden decrease in traffic and revenue before Google Instant.
6:57 pm on Sept 12, 2010 (gmt 0)

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Its also not as hot as it was all summer where being outside was just miserable. Its finally cooler out and maybe people are outside more. Also kids and college students are back in school.

Just a theory.

To many factors involved to blame it on instant search.

My traffic is down too, we will see how the week goes, because weekends are unpredictable for me.
8:49 pm on Sept 12, 2010 (gmt 0)

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So far, I have lost a lot of traffic to my sites, so to be expected, my income has dropped substantially. I hope this is only a temporary thing, otherwise I'll be looking for a real job soon.
12:33 am on Sept 14, 2010 (gmt 0)

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I don't know what to attribute it to, maybe Instant Search helps, maybe it's all the other AdSense changes I made recently, maybe it's something that happened this weekend with the AdSense update, I don't know.

All I know is too many changes lately so I don't know which one caused it, but I'm seeing record CTR %s and earnings to match and it's spiking even higher today.
2:59 pm on Sept 14, 2010 (gmt 0)

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Me too!
5:39 pm on Sept 14, 2010 (gmt 0)

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Off topic>> Great news Bill hey if this keeps up ya think you can buy me a cool one in Vegas>>>>:)

On topic>> We are seeing a nice increase as well so if we are seeing it just think what the plex is seeing. Bet they are doing some table dancing right about now, but then again still way to early to put this puppy to bed.
6:02 pm on Sept 14, 2010 (gmt 0)

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Yes, today I'm about ready to start an "AdSense Greased?" thread...

Doesn't look out of normal statistical range for me, and it makes up for a couple of dismal days this month, but I have a theory that it's AdWords advertisers in my niches being pushed into higher bids for certain keywords by Google Instant, and that it's going to crash when they run out of spend...