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As a result, we expect increased user engagement with our search services, including ads.
With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.
So Google seems to be anticipating more search clicks - and if so, it could mean advertisers will focus on the Display Network less.
So Google seems to be anticipating more search clicks...