EPC way down?

What is happening

[blue_eagle]

My EPC is %50 low than the usual today. Anyone having same problem?

Thanks

[diamondgrl]

Do you have a pretty narrowly focused site and set of keywords? EPC can easily affected in that case if a major player drops out of the market.

[Never_again]

You can't draw any conclusions from just one day. Give it more time.

Further, there are any number of reasons Adsense EPC will vary (both up and down) on a specific site, including, but not limit to, the following:

* Existing Adword advertiser meeting budget for the month and dropping out until next month.
* Existing Adword advertiser adjusting their CPC (up or down).
* Existing Adword advertiser dropping “content” sites from their campaigns.
* Appropriate targeted ad inventory become depleted triggering more PSAs.
* New advertiser joins Adword program.
* Your users profile and demographics change.
* Your website topic is of seasonal interest.
* You add or delete content.
* You change the Adsense ad format, color, etc.
* Your page views increase or decrease due to good/bad promotion, PR, linking, search engine position, etc.
* Google changes the programs payout formula.
* Google changes the targeting algorithm.
* Ad apathy sets in with your site users.
* Adsense ads are rotating, not static
* CPC for these ads under the same topic can vary up to 1000% (example: 10 cents from bottom ad to a top ad of $1.00)

[howiejs]

GREAT list Never_again!

You have to watch it over time

I have seen a decline in EPC for a month (steady downward trend)

You can't go by one day

[blue_eagle]

What a great list.

Gotta bookmark this one ;)

[creativekids]

Hi:

My EPC are much lower yesterday and today. But it follows our expected traffic patterns.

A large portion of our traffic is parents looking for free activities for kids. We get a large bump in traffic right before a holiday (Halloween) and then a few quiet days.

I'm guessing that our advertisers are on the same cycle. All the Halloween ads ended, and the advertisers havent' set up their next campaigns. Fewer ads and lower EPC are the results.

Could it be a timing issue on your site?

[darkmage]

Are we talking about CPC here or eCPM? Forgot the value of clicks, it is the eCPM that counts (well really it is earnings that count).

[whizkiddo]

* Your page views increase or decrease due to good/bad promotion, PR, linking, search engine position, etc

Could you please explain me how this point would be responsible for a decline in EPC, something to do with smart pricing i guess? I have suffered a loss in traffic due to what I guess is loss of internal PR and consequently my SEO has suffered as well. To top it all off my EPC has dropped by 30-40% , so explanations are welcome. I am sure the loss in traffic n EPC are related but how? And will increasng the PR and working on SEO hopefully bring it back to previous levels?

[alpski]

I have had problems all through the start of this month. But, it gets better each day. I still am getting a lot of small $ ads. I mean the lowest you can get.

On average, I am down to a quarter of october CPC.