What a rollercoaster! I'm having another decent day with above average earnings. Unfortunately, most of July has been well under and unless earnings continue at today's levels the month will wind up very short.
My eCPM is extra low today - about half of a low day. It's an odd trend - views are up this week, clicks are up, affiliate sales are up, but eCPM is down.
When there's a low eCPM even though views and clicks are up, I can't really attribute it to ad irrelevance issues. But I can think of a few reasons why (aside from the "stats stuck" theory):
1) smart pricing, or 2) The traffic is somehow of a different quality. I get mostly organic traffic, but maybe it's not as targeted as before, and maybe the clicks are on personalized ads rather than content based. Or 3) the new Modified Broad Match in AdWords somehow changing things. Not sure how, because I don't understand it, but anything seems possible...
I'm with HuskyPup - got a mild, um, eCPM dump this morning. Now it's pretty much a regular day. Yay!
I think I've figured out why threads like these really help. They're like soap operas or reality TV. You snort at them at first, but then you get sucked in. They satisfy your micro-analyzing tendencies, they have both happy and sad mini-endings, and they're ongoing. And some of the stars go on to be Meg Ryan.