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Surge in impression but same CTR

Any issues

     
4:54 am on Jul 3, 2010 (gmt 0)

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Are there any issues on an account which had a surge of impressions, but overall same CTR?
7:41 am on July 3, 2010 (gmt 0)

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It's google adsense "algo".

It's a secret...

From time to time I have sudden changes like 20% less clicks, but the same money and CTR.
9:27 am on July 7, 2010 (gmt 0)

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Could it be your ads are not targeted in which case you could use section targeting. For better success in adsense, you could try creating micro niche adsense sites as they tend to do much better than others.
 

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