Adsense Hardly Targeted

CPM is down, ads are off, where is this going?

[Erku]

I have been really dissapointed the last few days. Adsense ads are off target, CPM and CTR are all down.

Do you experience the same? What do you do to deal with interest based ads?

thank you

[heisje]

Same here. Must wait and see how Google tweaks Mayday, as obviously they have to do. It is a mess of "Relative Relevance" in search results and consequently AdSense relevance.

I would not touch anything at all SEO-wise at present, and guess not before three months' time. Keep your cool, and also keep a wait-and-see stance.

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[piatkow]

My ads were getting seriously off topic a couple of months back. After some heavy work with the competitive ad filter they now look pretty good but was it my filtering, Google changes or better inventory now available? I don't know, that's for sure.

[heisje]

I understand the reasoning for blocking ads from a number of specific sites for specific reasons, but I do not comprehend how this may materially improve your AdSense metrics, influenced by the actions of thousands, if not millions, of AdWord buyers. Most probably any material development regarding your AdSense metrics has no relevance to your ad filtering.

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[idolw]

Did you turn the Interest Based Ads off? Maybe they are the reason of your problems?

[heisje]

Maybe they are the reason of your problems?

Not really!

One cannot turn the Interest Based Ads "off". By the respective interface in AdSense Setup (which is misleading to the point of fraud) you may only, in effect, turn "off" the collection of relevant information (interest) from your own site, so that this data (interest) may *not* follow the user, displaying ads relevant to such "prior" interest, when visiting the *next* site! Meaning that if your own site is about "green widgets", if you keep Interest Based Ads "on", and then your visitor moves on to another site - he is bound to see ads about "green widgets", even if the new site has nothing to do with "green widgets"!

This configuration has no relevance to your own site's ads.

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[Alan_Mater]

I always used section targeting which allows you to suggest a selected text section to emphasize so that Google can match the ads to this text. When you do that, it helps to show only targeted ads on your website. Of course your content has to be well optimized.

[heisje]

section targeting which allows you to suggest a selected text section to emphasize so that Google can match the ads to this text

I must (humbly) admit I had no idea about "section targeting".
I cannot thank you enough for pointing the way!
Thanks !


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[Alan_Mater]

I must (humbly) admit I had no idea about "section targeting".
I cannot thank you enough for pointing the way!
Thanks !

Glad I could help.

[cien]

I don't know but I think Google's ad inventory is getting low. Think FB and other sites are eating their pie. Ads are very untargeted lately even using section_targeting. By the way, I'd recommend using section targeting ONLY around the titles, not posts. It worked super great for me for years. Lately Adsense has been a disaster for me.