Forum Moderators: martinibuster
I'd say that I had a few very low value clicks last month, as well as a few high value ones. It was also the best ever month for bottom line $$$$ figure.
As long as you have a reasonable CTR rate, and good content that results in well targetted adverts then the bottom line cash figure is probably the most important figure. Live with the fact that you will get very low clicks as well as good ones, and there are soooo many variables out of our control there's no point in losing sleep over it! Look at the averages and bottom lines.
What you might want to look at is ad layout and placement. I changed a 120 skyscraper on the right of the page for a square one cetre of the page and the CTR trebled! Experiment with banner styles and placement, and what pages the ads work on, and what pages they don't.