While I was checking my AS stats one thing caught my eyes, both today and the day before yesterday. CTR and eCPM for April (full month) and May (days 1-10 and 1-12) are the exact same figures. My page impressions are about 1 mio/m, CTR below 1% and above 0.4%, eCPM below $1 range. In other words and with not actual figures they look like:
Mnt Day.. CTR. eCPM
April 01-30 0.82 0.35
May 01-10 0.82 0.35
May 01-12 0.82 0.35
Is that a pure coincidence? Can it be with 1 million monthly impressions? Other than Google's fiddling/setting them, what else could explain such stats?
(OK, I know the column heading on the right says "Estimated earnings" - this, however doesn't make much sense as when you check last year's figures - it still says estimated (they should be real values, shouldn't they) - subject for another thread.)