New Adsense Layout?

[imbckagn]

I don't pay attention to the layout of ADsense AD's often but I noticed something today. Usually an AD is set up in this format....


Title of The AD Underlined
Then this would start the description of the AD.

Today I notice this....

Title of The AD Underlined And The Description Continues So It Looks Like Content On My Website.


This probably isn't new but I just noticed it and my CTR seems to be up the last few days.

[darkish]

I've noticed that ads on some of my sites are now showing the format like:

Title of ad : URL to site (although only shoing half)
Desctiption

As you could guess this looks a total mess on my sites and is only showing up in IE not FF.. might just be me as I'm using a netbook but other sites are displaying ok.

Maybe someone is messing about?

[imbckagn]

I saw a few sites with the new layout and it's awesome. Blends in really nice almost doesn't look like an AD at all. My CTR is way up on the website that has this format. I didn't mention this but the font size is all the same as well. Each letter of the Ad title is in caps as well as the first letter of every word in the description.

[Gian04]

Ive noticed that also on some websites (not mine), but I thought these are premium publishers.

[imbckagn]

Well I'm not a premium publisher but I do well with Adsense. Now that you mention it the other few websites I saw it on are high Adsense earners. Maybe it's something new they are trying for the "in between" average and premium?

I will keep an eye out and post back if I see it on what I would consider average website but either way I hope it sticks.

[Ujang]

Same here..

Top-Most AD Link (1st line) for 336 X 280 uses a:visited style, while the remaining just follow a:link (as per config).

Nice but weird ;P

[makemoneyway]

You should always be concerned about, Do not worry

[Petrogold]

We are interested in income. Ads are showing while no much income. If we give same time for other issues we could earn a lot than AS-too fussy. Are they not losing the market? They should have a radical change to beat the copetitors.

[OFLover]

I think it's difficult to ascertain which is more important, what the adsence unit looks like, or where it is actually positioned on the page. I would actually say that positioning is probably slightly more important than what it looks like. Up until fairly recently I had one 468 x 60 banner at the top of the page just above the content and heading. Another 160 x 600 skyscraper unit on the right-hand side underneath the menu, and finally a 336 x 280 you do it right the bottom just under the content. I have now rearranged the ads making the unit above the main content 300 x 250 , have moved the side menu from the right to the left hand side of the page and have positions the skyscraper unit above the menu so it's positioned in the top left. I've left the bottom where it is. This seems to have made a huge difference to my click rate.

Like some of you have said on here blending everything in making it look in all intents part of your content seems to have made a huge difference. I have certainly doubled my daily income, sometimes I am actually getting treble the amount I was only a couple of months ago. Having said all of this you're never going to add any money if you're not getting plenty of hits on your website, unless of course your particular ads and you loads of money for just one click. But like most of us they really don't earn you much more than a few pence for each click. I'm generating around about 1200 unique visitors each day and I'm earning an average of just over £100 each month, that is the actual money I received from Google. I'm still tweaking things so I hope that this figure will increase in time. But if your site doesn't get many hits, don't expect to earn much money.

Just my two cents

[sim64]

I'm seeing this on some 728 x 90 ads on my site.
Instead of the 3 horizontal ads that are normally shown, I am getting 3 (or 4) vertical ads.

It looks as though they are deliberatly set up to look like internal navigation links, probably be nice for our CTR but a bit unethical and I would almost say deceptive on googles part.

Hope this doesn't lead to anyone losing their AdSense account for not making AdSense ads clear.

[OFLover]

It can be a little confusing when you actually look at some of Google's own help Pages showing you how to setup AdSense on your pages. They give you various examples, one of which is blending the AdSense into your content. After all, who wants adverts on your website if it's going to make it look a mess. I think there is a fine line between blending your ads and blatantly trying to con people into thinking that they are part of your content. Anyway, I think people just have to be sensible, you know whether or not you're being sneaky and trying to make the AdSense looked like links, if so, you deserve to get kicked.

[sim64]

yes, but if you have them in one format that look perfectly OK, then google change the format of them so that they look like part of the navigation, what can you do?
It's not us who have set them up to look like that, google have altered them without us even knowing.