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DoubleClick for Publishers, Small Business Edition

         

engine

1:11 pm on Apr 26, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



DoubleClick for Publishers, Small Business Edition [adsense.blogspot.com]
we completed the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers, and we made this platform available globally to all publishers. If you’d like to sign-up online, you can do so now by visiting the DFP Small Business website. You can also learn more about both versions of DFP by visiting our main product page.

As you may know, publisher ad servers like DFP help website owners better manage and deliver ad campaigns they've sold directly to advertisers as well as ads that are allocated to third parties, such as ad networks. The DFP platform also integrates directly with AdSense and the DoubleClick Ad Exchange to provide an even more dynamic solution for managing advertising from multiple sources.


[google.com...]

denisl

1:29 pm on Apr 26, 2010 (gmt 0)

10+ Year Member Top Contributors Of The Month



For those of us not yet using this service, can someone give some quick pro's and con's?
Is this only worthwhile if selling ads directly or can we all benefit

netmeg

2:21 pm on Apr 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Haven't had time to play with the new version yet. The old version didn't play so well with AdSense.

Sally Stitts

2:46 pm on Apr 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



More complexity, less revenue. Two things I do NOT need.
No thank you.