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1. Internet Explorer 4.79%
2. Firefox 3.69%
3. Safari 3.47%
4. Chrome 3.30%
5. Opera 3.20%
The data is clear. The vast majority of FF users are not using AdBlock. We cannot scapegoat FireFox for a decline in CTR.
The reality is that even if 50% of your users tomorrow will install Adblock, statistically speaking, your AdSense CTR will not be affected.
If the users were running IE but NOT clicking on ads.
Then switched to FF+Adblock.
CTR goes UP because impressions stop.
If the users were running IE and clicking on ads.
Then switched to FF+ADblock.
CTR does not change because both impressions and clicks stop.
Unless all users switch to FF+Adblock, when impressions and clicks = 0.
how can anyone say there was no loss of income when that 17% got replaced by 3.6% CTR and lower
Bill, you should check the numbers on search engine users. I get much better CTR and earnings from non-Google SE visitors compared to Google itself
Maybe we should name this thread: Increasing ad awareness by Internet users leads to lower CTR.
It's difficult to use these stats to make a projection over time when they only represent one point in time.
if i look at a webpage in IE, it starts a good inch higher up the screen