Its Easter - no one is home and no one is at work so no one is on the computer clicking ads (darn it!) Deal with it - the traffic will come back, and hopefully with a spike to make up the time they should have been surfing :)
We are chalking this first week up the holiday season, spring break, you name it. We just came off a record month in March. March is long month, no big holidays besides the Irish, and there was only 3 weekends in March, all which led to record revenues for us.
It was a nice reality check to get knocked back down this first week in April... ;-)
Oops. Meant to say 4. Some months have 5 weekends... so for my niche, less weekends is more money... =)
I think the end of the fiscal year for many companies had something to do with it as well. Probably a lot of leftover budget money had to get spent if they wanted to secure the same amount for the next year.
I'm noticing a much more conservative eCPM starting out this new fiscal year.
Just checked since I don't like looking these days, EPC and CTR fine however definitely looks stuck to me, about 30% down I would say...at least they caught my hamster and reinstalled it for a little while:-)