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i have a rev crash 50% since April start for the major site.
my revenue has gone down and my traffic has taken a hit.
Why is it easier to drop from $20 to $10 than from $1000 to $500? 50% is 50% no matter how you look at it.
I thought it was pretty obvious why.
Someone who loses $10 when they are earning $1000 a day is a piss in the ocean.
But someone who earns $20 a day and loses $10 is a big deal. That is why percentages mean little when earnings are on the low end of the scale.
Hah? Run that by me again. How is $10 from $1000 50%?
[edited by: JasonDX at 9:02 pm (utc) on Apr 9, 2010]
Statistics are easily manipulated, plus, Lapizuli's positions are hardly defensible. Even though his arguments sound great, they're full of miscomprehension concerning the efficacy of algorithmic models.
[edited by: JasonDX at 9:08 pm (utc) on Apr 9, 2010]
Great post, Lapizuli.
Just because something is bigger doesn't mean that it's more accurate.
He makes assumptions that aren't always accurate.
For the last 2 months, a majority of the publishers, including old timers, are reporting:
1. Massive drop in revenue epc/ecpm
2. Problems getting pages indexed
3. Excessive amount of public service ads
I've been with adsense for almost 7 years now and have never seen it this bad, or this many people affected. I don't want to be one for exagerated hyperbole, or to say the sky is falling, but I will say where there is smoke there is fire and smoke is coming out of the adsense house.