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Drop in revenue

   
4:45 am on Mar 30, 2010 (gmt 0)

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I've been making my money off AdSense since before it was really released. But recently I had a pretty major database crash on my largest site. So while I was fixing it I've actually been improving the site, for instance I was running SMF for my forums and have since changed that to IP.Board.

The site is looking better than ever but my revenue has gone down and my traffic has taken a hit. Funny thing is that the CPM is down on all my content not just the pages that were effected by the crash.

Can it at all have to do with Googles Indexing of those changed pages... could that at all effect the ads on other pages?
3:21 am on Apr 13, 2010 (gmt 0)

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I'm down about 35%. It sucks bigtime. You realise how helpless you are in these situations and what a monopoly Google has.
3:57 am on Apr 13, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The only monopoly Google has is a monopoly on *easy* advertising revenue. There are plenty of other monetization options out there. But they don't come to you, you have to go out and find them, and work to make them work.
12:30 pm on Apr 13, 2010 (gmt 0)

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@panicbutton
I'm starting to think if I should press it this month.
Not only with Adsense, I See the same downward trend with other Ad networks too.
March was my best month ever, and it looks like I'll hardly reach half of that figure this April.
2:43 pm on Apr 13, 2010 (gmt 0)

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Adsense seems dead today. Someone had better kick them to see if they are still breathing.

Regards...jmcc
3:14 pm on Apr 13, 2010 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Adsense seems dead today. Someone had better kick them to see if they are still breathing.


I must have your clicks ;) I'm doing okay here.
3:15 pm on Apr 13, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



For the last 2 months, a majority of the publishers, including old timers, are reporting:


A majority of the publishers are not reporting at all, let alone here.
3:50 pm on Apr 13, 2010 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Looks stuck here too.
4:43 pm on Apr 13, 2010 (gmt 0)

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Oh dear oh dear... how low can it go?
5:03 pm on Apr 13, 2010 (gmt 0)



how low can it go?


Methinks a lot further!

Atrocious metrics today, now my EPC is starting to slide as well...I think we can officially declare the hamster well and truly dead!
6:05 pm on Apr 13, 2010 (gmt 0)

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Earnings down today ...
6:13 pm on Apr 13, 2010 (gmt 0)

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CTR through the floor this month - there won't be much point in keeping adsense on my site if this continues.
11:01 pm on Apr 13, 2010 (gmt 0)

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I am hitting some record numbers today.. If it keeps up will hit an all time record.
12:17 am on Apr 14, 2010 (gmt 0)

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I'm seeing the same interest based ads everywhere... and adsense is at an all time low today.
1:17 am on Apr 14, 2010 (gmt 0)

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The stats have not moved in a couple of hours.
1:56 am on Apr 14, 2010 (gmt 0)

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Just woke up on a nice sunny day. So can't tell if the figures have stuck up or not but the eCPM is at $3.4 which is ridiculously low for Adsense, for me at least.
It's a National holiday today (14 Apr), more miseries to follow :(
3:58 am on Apr 14, 2010 (gmt 0)

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50% down in April - Read in many other forum as well - same report
4:02 am on Apr 14, 2010 (gmt 0)

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A more telling occurrence would be a "Black Swan" event, as described by Nassim Nicholas Taleb.


Let us hope the swans stay away for a long time to come.
8:27 am on Apr 14, 2010 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



You cannot compare a Black Swan Event to a drop in adsense income. PITA, maybe. Frustrating or annoying, yes. But you cannot compare something like WW1 with a 50% drop in income.
9:51 am on Apr 14, 2010 (gmt 0)

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I am finding it harder and harder to trust Adsense's "estimates". Today's stats are low. Yesterday's were a wipeout.

Regards...jmcc
10:01 am on Apr 14, 2010 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



My channel count and click count for yesterday don't add up like they usually do, off by over 50%. Earnings were the lowest I've seen in years too.
10:18 am on Apr 14, 2010 (gmt 0)

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Seeing a big drop here in March - and also seeing general ads, instead of site specific ones (ie, banking news site now showing USB ads - #*$!?).

My account settings do not allow historical search ads and now disallowed third-party ads.

No idea what's happening, but something looks Fubar.
11:23 am on Apr 14, 2010 (gmt 0)

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I'm seeing the same thing. Came here to just see if it was me or if others were having the same issue.

To those who this happened to last year, Did you recover after April?

This is very concerning
11:38 am on Apr 14, 2010 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



To those who this happened to last year, Did you recover after April?


Just looked... 5 months to fully recover to pre-april levels.

Three of those months could be seasonal.
2:11 pm on Apr 14, 2010 (gmt 0)



I have just compared 1st Feb to 14th March 2010 v 15th March to 13th April 2010.

Page impressions are virtually identical 0.20% difference

However when it comes to CTR in the past month I have only had 4 days that matched/surpassed 1st Feb to 14th March and only 6 days when eCPM did the same.

Try telling me nothing happened OVERNIGHT in the middle of March!
3:00 pm on Apr 14, 2010 (gmt 0)

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I am hitting some record numbers today.. If it keeps up will hit an all time record.


Where's the compassion? Posts like this don't belong in this thread. LOL

Hey, maybe they tightened some loose screws and things will get back to the old norm.
3:02 pm on Apr 14, 2010 (gmt 0)

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The stats have not moved in a couple of hours.


A gentle nudge.
8:58 pm on Apr 14, 2010 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> Hey, maybe they tightened some loose screws and things will get back to the old norm.

The 'old norm' being the early years of AdSense (like 2005), or September 2008 please ;-)
9:36 pm on Apr 14, 2010 (gmt 0)

5+ Year Member



Where's the compassion? Posts like this don't belong in this thread. LOL


You should read my post from December and March sad to say the least, seems that this Caffeine update might be increasing my traffic thus increasing revenue.

It could all change tomorrow, but still going strong today.. Adsense is such an roller coaster, it is either good or not. I just love it when it gets good one month then tanks the next.
2:58 am on Apr 16, 2010 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Today's numbers are really low. Ouch.
3:02 am on Apr 16, 2010 (gmt 0)

5+ Year Member



Instead of bemoaning our drop in revenue... lets put our heads together and work on the problem... like my father would say... 'when things get bad think smarter'

Like most of the posts here I too have seen my revenue drop by 50%... althought my traffic continues to grow.

So, for those that have posted that there revenue is stable why not offer your expertise on how you are achieving this...

EG: how many ads per page?
what size ads do you use?
placement of ads (above the fold - left or right)?
what colors are you using (blending or not blending)?
and any other information that may assist in overcoming this recent poor performance, thanks
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