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Opening ads in a new window

"expected internet behavior"...?

     
4:53 am on Mar 17, 2010 (gmt 0)

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Can someone explain how it's possible that in some countries opening an ad in a new window is "expected internet behavior" while in other countries it is not? I thought opening an ad in a new window is an option that can be changed from Adsense options? Do Chinese people in masses set their browsers to open links in new windows?

Can I open the ads in a new window?

Generally, it is our policy to not allow Google ads to open in a new window. However, in a few markets, including China, we've found that opening ads in a new window better aligns with expected internet behavior and provides a more consistent, intuitive user experience.

[google.com...]
5:45 am on Mar 17, 2010 (gmt 0)

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Different countries simply evolve different customs. There's no one at the top in each country setting standards.
6:07 am on Mar 17, 2010 (gmt 0)

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Can I open the ads in a new window?

yes
2:57 pm on Mar 17, 2010 (gmt 0)

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If you use Ad Manager, you can set them to open in a new window. I did find this seemed to drastically inflate impressions, leading to lower CTR though. And I don't know if CTR has a direct influence on smart pricing, but I wouldn't be surprised if it did. It's pretty important on the advertising side.