Is anyone else seeing big swings in the daily pattern of AS revenues Monday thrugh Sunday? I'm posting because my trends since about Feb 1 are 'way different from the last three years. My low/high ratio used to be approx 1/.5, now its more like 1/.25.
Not complaining... the highs are better by a factor that offsets the new lows, so weekly/monthly/quarterly averages are fine.
Just seems very odd... I cannot imagine an advertiser scenario that would account for such a wide gap. In my niche I was used to a steady strong M-F, and poor weekends. Now it's M-T-W and the rest of the week seems to be filled with Saturdays. Thanks for great Mondays.
