I've been looking through referrer logs and came across multiple entries like this:
when the visitor comes from AdWords (request URL has "gclid=" in it),
and routed through doubleclick.net (i.e. content network),
the entry contains (I added line breaks for readability)
kw1=big green widget&
kw2=big blue widget&
okw=diy big widget&
made me wonder what this kwN and okw mean.
1. This only happens if the request is routed through doubleclick.
2. There can be several kwN
, I've seen up to five
3. This is with different sites (i.e. example.com, domain.com, whatever.com), so does not look like a site feature
looks like a certain derivative of kwN
So I reckon this must be the page theme as seen by AdSense? The keywords describe the page pretty well.
Anyone seen this?
I also wonder if I stick AdSense banner on my own page X, run an AdWords CPM ad on that page for a second site Y, I can determine what Google preceives is a theme for a page X by looking at the Y logs? And then obviously change the page to make the okw
match what I want? Makes sense?