Value Lost When Website Is Sold

Channel targeting advertisers lost?

[MsHuggys]

This is a hypothetical scenario.

Let's say my website earns $9000 a month. Because it is a site with longevity, been with Adsense for six years, half of the income we receive could be from advertisers who target channels we have set up.

Much like Yahoo, we have many different categories on our site, and have set up different targetable channels such as Travel, Jobs, Personals... While likely all the advertisers who target our channels are also in the mix for targeted keywords, as much as half could be targeting specific channels.

I die,or sell the site. The new owner has to apply for Adsense and put their code on my site. Do the channel targeted advertisers automatically get lost until such a time they rediscover the newly available targetable channel?

If half of my $9000 in revenue comes from channel targeted advertisers, does that mean $4500 of the value will instantly be lost when I transfer that site?

[dataguy]

There are a few assumptions here which I believe are faulty.

I've got a web site which can be described the same way the site being discussed here has been described, except it earns a lot more than $9,000 a month from AdSense.

I can only speak for our sites, but our placement-targeted advertising makes up less than 1% of total AdSense revenue.

Even if this was 50%, it would be ridiculous for us to lose that revenue on the chance that we might want to/need to sell the site eventually.

Even if we still wanted to turn off placement targeted ads, the assumption that keyword targeted ads would take make up the revenue difference is faulty too. Keyword targeted ads are only displayed if their bid is higher than the placement targeted ads. Remove the placement targeted ads and all of the keyword targeted ad bids will drop, greatly reducing your revenue.

If you still are concerned, the AdSense account should be owned by a corporation. If the corporation is sold, the AdSense account technically wouldn't be sold, it's still owned by the corporation, but the corporation is owned by different people.

[bwnbwn]

MsHuggys doing a little math here at 4500.00 a month the site brings in 54 k a year the payout for the site is 3 years not a bad investment. At 9k a month the payout is 1.5 years a great investment. Either way I wouldn't budge on my asking.

As posted above you have the solution that is great.