joined:Feb 20, 2005
I've had this theory for quite some time now, but didn't know how to remedy the situation!
I noticed that my AdSense revenue was much lower per click on pages where I got more clicks. For instance, if I had 100 visitors on a page, but only ONE click, it tended to be $1.00. If I had 100 visitors on another page, but 10 of them clicked on ads, I'd get only 10 cents each. Same revenue, but frustrating that I couldn't get $1 out of each click!
At first I thought that Google was discounting those clicks as less important because there were so many. But after awhile I began to wonder if this seemingly 'adjusted' lower payment (smart pricing) was directly related to the length of time a visitor had been on a single page before clicking an ad to leave. Of course, Google would deem that user's click as more valuable due to the length of time (thoughtfulness, seriousness) on the page before clicking. A user who bounces around the net, spending less than 30 seconds on each page, might be deemed as less important (not serious) and have their click discounted.
That left me with only one way to really find out. I needed to make those pages where I got lower ECPM much more "sticky". But how to do this?
Then one day a light bulb went on. After reading countless articles about how Google LOVES for websites to embed video's from YouTube, presumably making them "more important" in the search engines and raising ranking there, I realized something very exciting.
What would keep a visitor at a web page longer than watching a 5 to 8 minute video? Or even a 1 to 3 minute video? Maybe those pages were higher in the search engines mostly due to the "stickiness" result of embedded video?
It all came together for me. Perhaps Google DOES "love" video, but they also seem to love page-stickiness.
My experiment has begun!
A few days ago I started adding relevant embedded videos to over 100 of my most popular pages. Already I am seeing amazing results! Visitors are still clicking ads to leave the page, but not until after watching the videos. Google is paying me MORE MONEY. Clicks I normally got 10 to 20 cents for are now over $1.00.
I will keep everyone posted about this experiment... hopefully the increase in revenue will itself be sticky! :-)
Try your own experiment and let me know how you do... especially adding video to high traffic pages that give you low per-click revenue.
YesMom in Michigan