Forces Out To Destroy Interactive Advertising

Under proposals, all 3rd party ads would be served only under opt-in pref

[KenB]

[mediapost.com...]

Under some proposals, all third-party ad serving would be served up only under explicit consumer opt-in preferences, while others would require all locally targeted online ads to have consumer consent. Rothenberg said the European Union wants to put tighter restrictions on interactive advertising by making all cookies in the EU opt-in by 2011.

This could effectively destroy advertising revenue for small independent publishers. AdSense and other targeted advertising has been the one thing that has made it possible for lots of small web publishers to make a living producing content for Internet users to read. Kill the advertising and you kill the great diversity of free content on the web.

Note to admins: I hope you'll forgive the link, but you guys linked to another article on this site, which is how I found this article.

[tntpower]

tangor is about right.

The issue is third-party cookie.

[StoutFiles]

I doubt this is a problem we have to worry about. Google will find a way to clean the ads they show of any potential problems, but they REALLY won't be happy about it.

[weeks]

So I guess then the next logical thing is settings on your tv set to block all advertising.

The traditional tv industry is more worried about its ads than anyone, and rightfully so. Pay-per-view is looking better and better.

You're right. It's more than just about cookies. I was investigating an online service provider for setting up a new online retail shop a few weeks ago, signing up for their free trial. They, of course, captured by ISP. They are using the ISP to target their ads to me across the Internet.

I know how to do that, but it spooks me. I get annoyed then laugh at myself for being annoyed. (Still, I cannot wonder, at the end of the day. if it is not really a service to the entire online community. People should realize what they do online is very public.)

[maximillianos]

I have no issues not allowing 3rd party cookies. I've been slowly moving away from ad partners that are overly abusive in regards to cookies and tracking.

I think Adsense could run just fine without tracking cookies. Targeting ads to the content of your page does not require cookies.

[Demaestro]

I hope they do this for TV stations too. I would also love to opt out of advertising on my TV.

[idolw]

So all sites will look like #*$! websites, just instead of "I am over 18 and want to see #*$!" we will have "I agree to website ToS (incl. advertising)".

As far as TV is concerned I always thought turning TV on was the act of opt-in.

Someone above mentioned bilboards - that is the path they should be following!

[bateman_ap]

I've often wondered what type of information the cable companies garner from digital boxes. They can turn channels on and off remotely, reset the box remotely, make adjustments remotely. Is it too much of a tin foil hat theory to think that they know which channels are tuned in at any given time? Which programs are being recorded?

Sky over here in the UK phones back every night with details of your viewing habits. As part of your contract you have to keep the box attached to the phoneline for the first year, and they are VERY strict in making sure you do...

After that you can take it offline but I'm sure they will prob send it via that ethernet port in the back waiting for VOD

[graeme_p]

@weeks, yes the amount of data an ISP has on you is frightening. They are sharing this with ad companies, and governments are increasingly using it too.

[Lame_Wolf]

Sky over here in the UK phones back every night with details of your viewing habits.

Yes, they do phone back, but I am not sure it is for viewing habits. I was talking to one of their engineers a while back, and he said it was to stop people taking them abroad - or away from the house - and using them at the other place.

As part of your contract you have to keep the box attached to the phoneline for the first year, and they are VERY strict in making sure you do...

I often have mine unattached for 6-8 weeks at a time. No problem here.

[Freedom]

Something else is going on here. The EU could be putting this feeler out there in order to have a bargaining chip for: 1) new tax 2) less American dominance 3) save print and television revenues.

I'm not saying they wouldn't do it, as they love to destroy business, but it seems like they are trying to build a bargaining chip.

Just a thought.

[aleksl]

Oh, great. TV ads are mostly 3rd party. Why don't they make Comcast put a button on their digital boxes to opt out of advertising?

Yeah, I'd like to see that happen...

On second thought, I already have an opt-out button. It is the OFF button.

[buckworks]

The OFF button will connect you to an infinite number of new channels. :)