How Many Google Advertisers Targeting your Website?

in your Ad Review Center section

[Cancellara]

How many AdWords advertisers is targeting your websites?
And how many do you block?

In our "Ad Review Center", we have about 50 advertisers and we block about 10% of them.

Since we dont give AdSense much of our impressions and we only use AdSense for image ads (to fill unused banners inventory) I can imagine that some of your sites must have hundreds if not thousands of advertisers targeting your sites.

Fabian

[CenSin]

I saw lot of advertisers in ad review center, and I block none.

The reason is we never know which ones generate less CPC.

[jetteroheller]

I have blocked 12.

"Tests" where You receive the test result on the cell phone as a very expensive SMS.

[Lame_Wolf]

I don't know how this info will help anyone.

[Cancellara]

I don't know how this info will help anyone.

Perhaps some publishers increased revenue by blocking some/none/all targeted ads?

[piatkow]

The reason is we never know which ones generate less CPC.

I thought they were the ones who were paying by impressions not clicks.

[Cancellara]

I thought they were the ones who were paying by impressions not clicks.

Well, that is what Google is maybe telling you but you should not believe it. We did some tests, and even the image ads are 99% PPC based.

Actually, Google is not lying, because based on our tests, Google is paying default rate of $0.05 CPM for image ads and all additional revenue is from (banner) clicks.

How I said, this is based on our testing and as you know, Google will not confirm this. So do your own testing, maybe your numbers may be higher/different.

Fabian

[graeme_p]

I was about to post on this, because I am very annoyed by the hugely off-topic ads that get site-targetted. Why is my financial .co.uk getting site targeted ads from Lenovo India and Peugeot (just blocked those).

I also get a huge number of Indian site targeted ads (I hope they are geo-targeted because only 10% of my traffic is Indian).

I have 153 advertisers permanently blocked, compared to just 23 automatically allowed.

The blocked ads include many scams and and low quality ones, but also include many that are just too off-topic for me to believe they work well - if we thought completely off-topic ads work, why are we using a contextual ad network in the first place?

[super70s]

I don't think Google intended to make their ad network as complicated as the US tax code, it just evolved like that over time.