Forum Moderators: martinibuster
Intially supplied my very nice G team contact with about a dozen or so keywords. These were keywords that I could see were prevelant in my competitors ads. These were also keywords that were relevant to one of my particular sites.
(Some background: I was hoping to effect the ads shown on an image library site, so the ads would reflect the image content and keywords rather than the overal sites aim. Ie I didn't want ads for other image libraries but I did want ads for services associated with a particular image and it's keywords.)
I was informed the keywords had been applied and that there could be upto a 24 hour delay before any effect would be seen.
The effect was pretty dramatic and I could see that the served ads were reflecting the on page content rather than the overall site category. However I have been getting much higher levels of PSA's
As far as revenue is concerned it dropped, this may have been conincidental with the higher levels of inventory available so it has been hard to really figure out if the keyword targetting has helped on revenue. It's also a little difficult to keep going back and forth the G asking them to keep altering keywords, rather than being able to tweak this myself.
So a week ago I asked G to remove all keywords and my Revenue shot up 40% increase, as did my CTR. The trial continues and I'll feedback more as it develops.
Incidently I did ask G when this would become avilable to all publishers and they told me they had no date set yet.
Thanks for posting this info. Sounds like the results were pretty much in line with aggressive use of the url filter that all publishers have available.
I would have thought that keyword filtering would have had less of a negative affect on income than url filtering. I figured there would be some, but not so much.
Can you use both the keyword filter and the url filter?
