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Why does it take 10 minutes for changes to update

Why? Changes may not appear for up to 10 minut

         

kaz

9:46 pm on Feb 13, 2010 (gmt 0)

10+ Year Member



It doesn't matter, I know there are no hurries. But can anyone explain why it takes 10 minutes for changes to an ad's settings to take effect? just curious i guess.

jdMorgan

10:37 pm on Feb 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just guessing, but likely because G has to send the changes to dozens of datacenters and thousands of servers world-wide. It wouldn't surprise me if they queue up several "updates" and send them out together in batches, either, just to economize on bandwidth and processing at the ad-server end.

Jim

farmboy

11:47 pm on Feb 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Years ago, I remember putting the code on a page and relevant ads would appear immediately. Nowadays AdSense is a lot more complex and "sophisticated" with their computers making lots more decisions. Maybe some sort of fraud protection is built in and is the reason for the delay.

But what do I know - I remember years ago when I had to walk to school in the snow, uphill, going and coming.


FarmBoy

kaz

11:55 pm on Feb 13, 2010 (gmt 0)

10+ Year Member



Jim, that makes sense. For some reason I couldn't wrap my head around an explanation but I can understand that. Plus I was wasting some of my time waiting for the ads to update :)

FarmBoy, I dunno. I still have some (old) adcode in my site that include the variables of html color. Switch that in and out and it is immediate.

IanCP

8:17 am on Feb 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Switch that in and out and it is immediate


Switch it in, and leave it in, an possibly do better. OK I be a cynical old fellow.

johnnie

9:20 am on Feb 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about 'just because'.

we'll never get an authoritative answer anyways. Personally, I figure it has to do with propagation through different data centers.

kaz

3:14 pm on Feb 15, 2010 (gmt 0)

10+ Year Member



Switch it in, and leave it in, an possibly do better. OK I be a cynical old fellow.


Switch in out, and test - test - test, and possibly do better. Ok, I am an optimistic young guy. Have a good week Ian :)