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The role of "referral URL"

     
3:35 pm on Feb 11, 2010 (gmt 0)

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I just got another Inside-Adsense Group post in my email; usually they are useless But today they were explaining the role that the "referral URL" plays in the adsense ad serving:
<email quote removed>


So the key words for which you rank on the SERPs will have an impact on the ads that are being served. This is pretty similar as saying that the "keyword topic" of your page will influence the ads you are served (it's contextual ads after all) but it isn't exactly the same for all cases. For example, you're page could rank high for certain keywords that aren't really on your page, maybe because of the heavy inbound linking using that keyword.

Also, a quick mention on what I will call the "stickiness" of the referral URL:
<email quote removed>

[edited by: incrediBILL at 5:13 pm (utc) on Feb 11, 2010]
[edit reason] no email quotes, paraphrase only, see TOS #9 , [webmasterworld.com...] [/edit]

6:18 pm on Feb 11, 2010 (gmt 0)

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I saw this article on AdSense blog, but I didn't understand is this planned, under development or is it already live? Article was bit confusing
1:00 pm on Feb 12, 2010 (gmt 0)

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I explained my internet promotion clients even 1999 the importance of the referer URL.

What motivation is behind the request?

There is a big difference how to communicate with a possible new client asking for

"cheap device"
or
"environment friendly device"
1:21 pm on Feb 12, 2010 (gmt 0)

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Here is a blog post on this from Google [adsense.blogspot.com...]

They are using previous search history, on some level, for a few hours, to contextual match the ads based on your past searches.
12:30 pm on Feb 13, 2010 (gmt 0)

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If you have a high paying niche site with $1.00 ads, your site now may show $0.01 pizza ads if the user searched 'pizza' recently.