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This would allow them to individually monetize their own articles by placing their own adsense code alongside their own articles.
My question is would Google approve applications for accounts by people who list a website/domain in their application that was already listed by another applicant.
The API gets round that problem I think as their signup process must be different, looks like it anyway since designed for many working on one site and mentions referral etc. clearly if you have 40 bloggers working on your site they need to signup via the API using your site.