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Are Advertisers Opening Wallets and Spending Again?

     
10:29 pm on Jan 4, 2010 (gmt 0)

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AdSense picked up a little after Xmas, not quite back to what it was doing in November yet but it's still early, next week will be a real tell of how AdSense is going to play out in January.

However, my direct advertisers (non-AdSense) have really kicked it up a notch and they seem to be in a mood to spend money to make money.

Based on that alone, I'm thinking a similar turn around will happen, or is happening, in AdSense.

Perhaps my advertisers are looking for a more direct bang for their buck and bypassing AdWords/AdSense?

Hard to say, but there's definitely some spending going on!

Anyone else seeing a return of ad spending?

11:01 pm on Jan 4, 2010 (gmt 0)

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This is renewal season - every year this happens to my web space.

Too early to tell if we have a direct ad purchase recovery.

3:23 pm on Jan 5, 2010 (gmt 0)

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I'm increasing spend for some of my bigger clients (including outside of AdWords) I actually got two inquiries for direct ads on one of my own sites before I even had a chance to finish putting my ad package together, so that's probably a good sign. AND my AdSense is way up since the middle of last month. It's all looking good to me.