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Black Friday And AdSense

Higher Paying Ads?

     
5:20 pm on Nov 27, 2009 (gmt 0)

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I am seeing double eCPM rates on my ecommerce site today. Are the advertisers paying a lot more for Black Friday ads in hopes of scooping up sales?

Just wondered what other peoples experiences are.

5:40 pm on Nov 27, 2009 (gmt 0)

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Flat on its back...no activity, well hardly any activity at all, then again I'm not that kind of site, my traffic levels are very low.
8:15 pm on Nov 27, 2009 (gmt 0)

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Monday is the traditional day of online sales.
1:00 am on Nov 28, 2009 (gmt 0)

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Stats have not moved in many hours. Is anyone else seeing this?
3:26 am on Nov 28, 2009 (gmt 0)

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It's bad. Worse than yesterday. Stats appear to be moving, ecpm is average, but there is no traffic.
3:58 am on Nov 28, 2009 (gmt 0)

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Today is actually shaping up to be pretty normal. Yesterday was down 15-20% or so (earnings, etc).
4:49 am on Nov 28, 2009 (gmt 0)

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Thursday was a low day. Today seems back to normal. Traffic slightly down.

I think Monday will be pretty big for e-commerce sites.

7:01 am on Nov 28, 2009 (gmt 0)

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I hope so max, (about Monday). Thursday was awesome and Friday even better!
6:40 pm on Nov 28, 2009 (gmt 0)

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Stats are moving so slow .. traffic is low today as well as the income.
9:02 pm on Nov 28, 2009 (gmt 0)

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Yes, eCPMs up markedly on Black Friday (a U.S. phenomenon). Very healthy today as well.
11:32 pm on Nov 28, 2009 (gmt 0)

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Depends on the site. I know I have to wait for Monday, when people are back in the office.
12:30 am on Nov 29, 2009 (gmt 0)

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I just heard on the local TV news that a national marketing firm said Black Friday spending was only a 1/2 percent higher in the brick-and-mortar stores this year compared to last year, however spending online is 35% higher compared to 2008.
3:07 pm on Nov 29, 2009 (gmt 0)

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I wish every holiday was like this.

My Saturday was not only 15% up on the month's daily average it was my best Saturday of the year...I bet I'm not writing that in 4 weeks time!

12:58 am on Nov 30, 2009 (gmt 0)

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From Wednesday to Sunday was like one long weekend - traffic down 20% as opposed to a normal weekday.
10:52 am on Nov 30, 2009 (gmt 0)

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Overall earnings not anywhere near as bad as I was expecting:

Wednesday to Sunday -8.25%
Thursday to Sunday -12.82%

Page Impressions

Wednesday to Sunday -11.5%
Thursday to Sunday -12.0%

The best days for me were easily Wednesday and Saturday.

12:17 pm on Nov 30, 2009 (gmt 0)

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Oddly traffic was up this past weekend for us. Maybe folks have been getting the itch to go back online after a few days off from the office.
2:32 pm on Nov 30, 2009 (gmt 0)

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Traffic is a bit low but I didn't expect the ecpm and earnings to be way too low compared to last year. It started on the 25th this November.
 

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