Interest-based ads filter

How long till the ads show up

[beachlover]

Anyone with some experiences how long it takes for the interest-based filter to go into effect once turned on?

We have travel related website but every once in awhile there is severe weather and this leads to a wave of visitors NOT being interested in the location but the weather phenomena.

I would like to test to turn the interest based ads on during these 24-48 hours to show some more targeted ads (as the ads are way off for these pages). But what if the filter takes 24-48 hours to go into effect... ;-)

Thanks.

[beachlover]

I wonder if this question is way off or crystal clear.

;-)

[ken_b]

Hmmm.... looks like your question got missed when you first posted it. Sorry about that.

Good question though. I don't think I've seen anyone comment on the time involved, or I forget it.