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Earnings down since late-October 2009

     
9:04 pm on Nov 9, 2009 (gmt 0)

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I've been an AdSense publisher for many years now, and I don't know if it is just me, but my earnings are noticeably down since late-October.

I'm constantly adding new content, so it's sometimes hard to compare stats to previous years. But I can tell, my Clicks and eCPM have never been that low what it used to be... starting from late-October.

To me, it seems like Google did some tweaking.

Still, I'm making a good amount of money from AdSense. It's just the sudden, obvious drop that quite surprises me. I'm wondering if Google is moving more into CPA ads, which I guess would be better in the long run (more value clicks, advertisers would pay more per click, publishers & advertisers wouldn't need to worry about invalid clicks, publishers would pay more attention how to get the best results for the displayed ads and not just try to get the highest amount of clicks, etc.). In the end, I believe, it's the ROI that matters.

Anyways, it's quite obvious to me that there was some major update on Google's side in October. So, I'm hoping that as soon as advertisers see better results for their money, the eCPM will rise. I still believe in quality content and that the market place will decide the value of clicks.

I'm very curious if anyone else is experiencing this?

9:14 pm on Nov 9, 2009 (gmt 0)

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My November earnings are running about the same as in the first nine days of October. EPC is up a bit, CTR is down a bit, and ePCM is off by about 3 percent. No surprises, good or bad: It's almost a repeat of last year at this time, right down to an identical eCPM.
11:04 pm on Nov 9, 2009 (gmt 0)

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Yep! Same here! CTR and CPC are down. In fact, my main site hasn't seen this low an eCPM in at least 6 months. There's been no change in ad inventory and traffic from all sources has been very steady. Seems like google has been tweaking the dials a bit.
3:08 am on Nov 10, 2009 (gmt 0)

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Same, started around the beginning of the last week of October.
6:21 am on Nov 10, 2009 (gmt 0)

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What I've noticed is that my earnings are down a little bit from October (which was awesome). Seems to go with the fact that my ecommerce sites are not having as many sales as October either. Being the start of the Christmas shopping season, I figured on better earnings and sales. I think maybe people will be doing their shopping later this year?
7:17 am on Nov 10, 2009 (gmt 0)

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September was my last good month.
Earnings down 50% since then. :-(
7:34 am on Nov 10, 2009 (gmt 0)

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Nov has been sucking google balls here too. =/
7:44 am on Nov 10, 2009 (gmt 0)

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Online advertising goes as economy goes (down).
I still expect two or three years of slow decreasing and then some years more of 'flat flying'.

While everyting goes down, you can do whatever you want but just to decrease less than others. When 'flat times' come, you will see you income move up or down.

Adsense just reflects what's happening in Main St.

8:31 am on Nov 10, 2009 (gmt 0)

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Yes, we've seen the exact same thing that you describe in the first post photojack. It's a reasonable sized drop that happened suddenly at the end of Oct, but we've not changed anything at our end so we can only wait it out.
1:38 pm on Nov 10, 2009 (gmt 0)

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I am with adsense 4 years. November,2009 - earning down 40-45%, (first in my 'adsense history')
2:26 pm on Nov 10, 2009 (gmt 0)

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Yes I'm observing the exact same here too, it's quite puzzling and I feel a bit powerless.
2:39 pm on Nov 10, 2009 (gmt 0)

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As a pleasant exception to the rule, today appears to be wayyy up.
2:53 pm on Nov 10, 2009 (gmt 0)

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This time of year is good in my niche and last month was no exception, best month this year. My "bad months" are Q1.
2:58 pm on Nov 10, 2009 (gmt 0)

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After 45 days I've seen the lowest income on my website! I agree that the month of nov has been pretty bad.. but I never thought I would be making lower revenue again! Google opened my eyes..
3:19 pm on Nov 10, 2009 (gmt 0)

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Count me in, things went pear shaped at the end of Oct.
Glad this forum's here! I take some solace in knowing there are others in the same boat.
3:36 pm on Nov 10, 2009 (gmt 0)

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Not to me. In October I had a small recovery comparing with previous months. November seems to follow that tendency. Cross fingers :-)
6:43 pm on Nov 10, 2009 (gmt 0)

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October is, so far, a great month for me.
6:48 pm on Nov 10, 2009 (gmt 0)

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October is, so far, a great month for me.

Groundhog day?

9:26 pm on Nov 10, 2009 (gmt 0)

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Thank you all for your replies.

I thought it was quite strange that earnings suddenly drop like that.

I'm not sure what's going on, but I can tell the earnings are noticeably down. I mean, I don't even need to take a look at my stats of previous months or compare them to previous years... it's just so obvious that something happened at the end of October.

In the past, October and November have the best months of the year, but this year, it looked fine in the beginning of October, but then something happened at the end of October.

It seems like this hasn't affected everyone, but this certainly has affected me. I don't know if Google is experimenting only with some number of publishers, or if they introduced smart-pricing "2.0" or something like that ... other reasons like bad economy, more competition, euro/dollar exchange rates, ad placement, too many ads, etc. can't just explain the sudden drop like that.

I absolutely love AdSense, but the most frustrating thing is that, when things like this happen, I just don't know why and I need to keep wondering and wondering what's going on. It would be so nice to get at least one word from Google if they did some updating, changed their rules or if they tweaked something, or whatever they did.

Of course, I'm not talking about minor fluctuations, that's very understandable. This is just so obvious to me that Google tweaked something at the end of October, so it would be nice to get even a hint from Google what's going on.

Google is run by the smartest people on earth (no question about that), so I'm quite surprised that they haven't paid much attention to the fact that many publishers find it absolutely frustrating that the only real advice they give to publishers is just to "build quality content". Yes, that's right, I absolutely agree with that 100%, it's all about quality content, and I believe I've been faithfully building quality content for years now. But why the sudden drop now? So, it would so nice to know a little more what's going on... especially if they did some tweaking or applied some new clicks/earnings accounting methods, etc. Otherwise, we are just left here to speculate and wonder.

[edited by: photojack at 10:15 pm (utc) on Nov. 10, 2009]

10:11 pm on Nov 10, 2009 (gmt 0)

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Roughly 7.00am Google Time and I'm at $4.20.
Groan...
10:22 pm on Nov 10, 2009 (gmt 0)

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Roughly 7.00am Google Time and I'm at $4.20.
Groan...

Bad here today as well. And it's all CTR.

10:34 pm on Nov 10, 2009 (gmt 0)

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My average EPC is looking horrible today, down 33% since yesterday!
11:20 pm on Nov 10, 2009 (gmt 0)

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On the other hand... If I look month over month instead of looking at daily figures, I seem to average out perfectly time... Guess its partly psychological thanks to Google's mood swings.
2:59 am on Nov 11, 2009 (gmt 0)

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Groundhog day?

Ooops. I meant November, although October was a great month.

10:15 am on Nov 11, 2009 (gmt 0)

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Same thing going with me, things picked up a little in Nov, but still way down.
8:03 pm on Nov 19, 2009 (gmt 0)

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Just checking with all of you who experienced this significant drop in earnings since late October.

Are things getting any better?

Not for me. And I still can't find a good reason.

8:26 pm on Nov 19, 2009 (gmt 0)

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My two cents:

My earnings went down just a little bit but I have more (way) more traffic than before and one more website. This means that I can't no longer earn what I used to with what I had. All my work went down only to make things less ugly.

Two things I can share:

1. My worst scenario was when I gave "base interest ads" a try. That went bad!.

2. A friend working in the field of the kind of widgets my sites are about was just telling me that the sales, the market itself is suffering of low activity. So in my case I can say it has something to do with how is the market nowadays.

9:37 pm on Nov 19, 2009 (gmt 0)

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No, still not any better from this end. I've not got a clue what could have caused this.
11:02 pm on Nov 19, 2009 (gmt 0)

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Wow today is going to set a record of a low, going to have to get in the soup line soon :)

Ever think that Google has the money switch, when there earnings go down they just give us less to compensate? Make sense to me.

12:16 am on Nov 20, 2009 (gmt 0)

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Ever think that Google has the money switch, when there earnings go down they just give us less to compensate? Make sense to me.

Yes, that has crossed my mind, but from what I've read, Google is run by the smartest people on earth, and I'd be quite surprised if they had built a business model based on that kind of principle.

(but yes, the money switch idea has crossed my mind and in certain extent that's certainly true, when their earnings go down, so will our earnings go down too, but I doubt they'd deliberately try to "switch on" to "steal" a bigger share of the ad revenue from us. That kind of business model wouldn't perform well in the long run).

I can see the AdSense program is constantly changing in terms of value clicks, smart-pricing, etc... but what really is the most frustrating thing to me is that when things like this happen, I just don't know why... but I can tell the earnings are noticeably down since late-Oct. I don't even need to take a look at my stats of previous months. It's just clearly obvious that something happened in the end of October, when it comes to my AdSense Ad performance....

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