What's in it for advertisers?

$10+ clicks

[david_uk]

I happened to look at the stats first thing this morning and noticed 1 click registered, and an amount >$10. Midnight Googletime = 8am here.

This is not the first time I've noticed this happening and am wondering why on earth advertisers pay this much for one click?

Although it's absolutely clear that it's an advert that the visitor is clicking, that click may only result in the visitor loading the advertisers page and clicking the back button 2 seconds later. I appreciate that if the click is a new customer for the advertiser, then $10+ for a click is possibly worth it.

I can only assume that it's a) a bubble that's about to burst, or b) the conversion rate for the advertiser(s) justifies that sort of bid price.

I'm EXTREMELY grateful for the clicks, I just can't see why anyone would pay that for one person to visit their website!

[davewray]

Macro...While I agree with your assessment that Adsense columns don't update at the same time and that there may be carry-over from a previous day, I have had a similar experience as david_uk. This is my example:

Typical average EPC = X
Typical daily revenue = 200X
Day in question: 1 click (first click) = 400X

My stats are based on a few thousand impressions per day and a couple hundred clicks, so fairly statistically significant. And, I draw this information from over one year of Adsense stats. (averages).

Even if stats are carried over from a previous day, how could that one click by worth more than 2 times what I make in a typical day? Seems a little odd to me. In fact, it's outside all statistical standard deviations.

Here are some possible reasons for an absurdly high click:

1. Perhaps a completely mis-targetted, rogue ad showed up on one of my pages and for some reason a visitor clicked on it. Perhaps the ad was for Meso....whatever. That is one possibility.

2. Another possibility is this: Perhaps a completely brand new Adwords advertiser screwed up and accidentally bid his/her entire monthly budget on one click (set the entire budget as his max CPC). This sort of unfortunate error I'm sure does happen and could have happened here.

Well, those are just two possible reasons, I am sure there are many more! But, it is possible, using completely sound science and arguement that in fact "rogue", extremely high click amounts can occur. Do they occur often? No. Just consider yourself lucky to have been credited for such a click and move on ;)

Cheers,
Dave.

[Macro]

>> there may be carry-over from a previous day

<sigh> We've come a full circle. May i refer you to msg #4?

[davewray]

Well, I obviously don't buy the arguement that clicks etc is carried over from several days previous...that's ridiculous.

Instead of replying with such an "interesting" attitude, perhaps it would do you well to read the whole message before commenting. You made no comment on my other two points which I think are very valid arguements.

[darkmage]

Hi davewary

Yep your two arguments are valid and could be the cause. I think Macro already mentioned that the clicks could be legit. However, I said earlier, but I need to repeat it again:

"Beware of trying to interpret the first few numbers after midnight. If you have a channel earning $10 per click over several days and thousands of impression, that is a lot different to an interim 'Today' report at 1am that says 1 impression, 1 click, $10 earning."

There has been some speculation in previous posts that higher paying clicks may go through a secondary checking procedure. If that is true, that is one possible counterpoint to "Well, I obviously don't buy the arguement that clicks etc is carried over from several days previous...that's ridiculous."

[luigi]

On last Monday I connected firts time in the day to AdSense, and I'd saw ordinary sums for click and for earnings. After a few minutes, I reconnected and the click sum was a few clicks (4 or 5) up, but the earning sum was more then USD40 up from a few minutes before.
I argued that there was a (near) $40 click.
Mybe two $20 clicks or one $10 and one $30, but it is more possibile a single $40 click.
The clicks amount of this monday was like the clicks amount of other mondays, but the sum was $40 up.
I was astonished, but pleased!
Site's matter: turism.

[FromRocky]

As I illustrated in my previous posts and tried to educate the AdWords users/managers about the misconcept of AdWords bidding system. Most of these managers still believe that what they need is to bid 1 cent higher than their competitor to go over the next position. This is not the case with AdWords. Another mis-management of the bidding process is to control the top position by setting the Max. CPC to the limit. I have seen a Max. CPC of $50+ while the actual cost per click is $4.95. Yes, no one will beat that to take over the top position. But, a smart bidder can give you a hard time. Your actual CPC will jump from $4.95 to $50 and your entire monthly budget is depleted in a day.