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Are AdSense publishers using Website Optimizer?

If so, how are you using it?

7:48 pm on Oct 13, 2009 (gmt 0)

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Are you using Google Website Optimizer [google.com] to help improve AdSense performance on your site?

My main experience with Website Optimizer is in helping advertisers improve the performance of their campaign landing pages, but I know publishers have found success using it as well. Who's using Website Optimizer? How do you use it to measure or improve the performance of your site?

I was talking to some product managers and other folks here about publishers using Website Optimizer and I told them I'd ask you guys and report back.


[edited by: martinibuster at 12:42 am (utc) on Oct. 14, 2009]
[edit reason] Fixed URL. [/edit]

8:30 pm on Oct 13, 2009 (gmt 0)

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ASA, it's kind of hard to use when I clicked your link this happened:
Website Optimizer: Server problem occurred

We're sorry, but Website Optimizer experienced a problem. Please tell us about the problem so that we can fix the issue as soon as possible.

10:07 pm on Oct 13, 2009 (gmt 0)

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Whoops. Try this link: www.google.com/websiteoptimizer.

I'm almost positive that the reason you were getting an error is that I sent you a link to my own Website Optimizer account (since I'm always logged in to my Google account, the above link redirects to the URL I see when I'm logged in).


10:37 pm on Oct 13, 2009 (gmt 0)

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Same happened to me but the new link works.

No I don't use it and unless something happens to the landing page that works I won't. It says I have signed up to Web Optimiser and asks me to start experimenting.

I know I'm a stick in the mud but that landing page gives me zilch enthusiasm to start, what to me is, an unknown experiment.

Amend the landing page to say something along the lines of "here is a new way to increase your Adsense earnings easily and here are a few examples of how it has helped others ....." .

Maybe then, I might be tempted to delve further. Possibly I'm a real Plebian as far as experimentation is concerned but if it ain't up front and absolutely clear what is involved then I don't have the time. I've been around the block so many times as far as web page optimisation is concerned that I became dizzy many years ago. And I learnt from drinking too many pints of beer, that dizzy is not good at the end of the night. I remember when I was 18 and had too many pints ....... I was sick!

10:57 pm on Oct 13, 2009 (gmt 0)

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Maybe that should be called the

MFA Income Maximizer!

11:29 pm on Oct 13, 2009 (gmt 0)

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We have used website optimizer with the goal of increasing average pageviews per user by tweaking elements in the navigation and common landing pages.

Not sure there is any way to tie those changes to changes in adsense revenue unless more page views = more revenue. (I could argue the opposite)

2:06 pm on Oct 31, 2009 (gmt 0)

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I've been wishing I could test different adsense ad placements (and color tweaks, etc) using this, but from reading the instructions on using it, it seems to want to know which page is the conversion page (a thank you page, essentially). Obviously, if someone clicks on an adsense ad, they are going to leave my site, so while that's a "conversion", it can't be counted via a thank you page.

So, I'm not sure if I can effectively use this or not.

Another thing...the A/B test requires the use of a second URL, and they even suggest keeping it around later, since some people might have bookmarked it. Since an adsense test would be merely moving ads around, and changing the way the ads look, that would mean I would essentially be creating a second duplicate URL. Not sure *that's* a real good idea.

ASA, it would be nice if Google would provide this type of tool *specifically* for adsense testing. Google would then be the one tracking conversion, rather than relying on us to figure out how well things did - without requiring a conversion "page" to do the tracking.

Of course, Adsense publishers are the red-headed stepchildren of the Google empire, with the Adwords advertisers being the golden children who win all the pretty trophies. But we Adsensers could improve OUR bottom line as well as GOOGLE'S bottom line, if we were treated a little less like wicked stepchildren, and a little more like business partners.

Anyway, enough of that little aside. Re: the question you asked, ASA, I would love to use Website Optimizer, but I think the conversion page question might be the kicker that prevents me from doing so. Or am I wrong? Can I just ignore that part?

2:44 pm on Oct 31, 2009 (gmt 0)

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Can we get guide on how to use this on Wordpress sites ASA?