Forum Moderators: martinibuster
Big changes in July.
July-August-September
Big changes in October.
October-November-December
Another recalculation in January?
I'm wondering about that. It looks like Google's PR updates are moving to a quarterly update as well. Is this a trend for AdSense smart pricing or am I seeing things?
2) Variations in supply and demand caused by seasonal factors, the introduction or expansion of new Google "content network" venues such as gmail, etc. would could easily mask (or be taken for) updates in smart pricing.
Beginning October 1, my Adsense revenue has increased by 50%, but my number of daily clicks and unique visitors only increased slightly.
Is Google paying me more for my clicks?
I would say that in my case EPC has gone down a good 30% or more since then. Graphing the EPC and adding a trendline is disheartening. There could be many reasons for this. It could be tweaking of the smartpricing, it could be additional websites coming online going after the same topic of mine, it could be advertisers getting turned off at the quality of some content partners. Probably a combination of all of them.
If this declining trend in EPC and the equally troublesome decline in CTR continue, I can see a future where adsense will pay out not much better than CPM in my case.
Beginning October 1, my Adsense revenue has increased by 50%, but my number of daily clicks and unique visitors only increased slightly.
And beginning September 16, my AdSense revenue dropped 75%, but my daily impressions, clicks and CTR remained the same.
Is Google taking a huge chunk of the money I used to make? (Rhetorical question... answer: YES.)
It can't be explained because Google doesn't tell how much it charges for clicks. No amount of guesswork will ever reveal their "secrets". I learned on September 16 not to rely on that revenue and have since diversified to Google + two other ad networks + my own in-house. Much safer.
I doubt your theory.
My theory isn't that there is a quarterly downturn in EPC, just a quarterly update in EPC. So your making more money each month does not disprove the theory.
My theory was based on my own stats EPC changing dramatically every 3 months on the money. But that may just be a coincidence, as not everyone has had that experience. So of course, my theory could be bunk. :)
Beginning October 1, my Adsense revenue has increased by 50%, but my number of daily clicks and unique visitors only increased slightly.Is Google paying me more for my clicks?
Mathematically that would have to be the case.
There is a lot of crap here about what is 'obviously' happening, when in fact other users see completely different trends.
Adsense is a chaotic system: spikes and troughs are the norm: no two sites are alike. You cannot make blanket statements about the system. We have people who can't get more than 0.4% CTR, then there are others who worry that a CTR of 40% may get them booted.
jonathanleger: why assume that any changes would happen on the first day of the quarter (smart pricing wasn't introduced on the first day)? Also look at the data again - why exactly do you think this is smart pricing and not simple market variation?
