Forum Moderators: martinibuster
I have been feeling this from last one month while checking my report that Contextual ads giving good eCPM and Placement ads performing poor.
I have tried to find way to block placement ads and welcome to contextual advertiser but I could not.
Placement ads giving me very low income so
Please help me to get rid of this issue, how to avoid Placement Ads from my website.
I am getting 2000+ Impression on my website but being worthless just because of Pay per Impression ads.
Thanks
Don't forget, the supply of high-paying cost-per-click for any given keyword or keyphrase isn't infinite. If the advertisers who are paying 50 cents a click for "chartreuse widgets" have placed limitations on where those ads can appear (through geotargeting or domain blocking, for example), your potential supply of available contextual ads that pay higher than placement-targeted CPM ads may be even more limited at certain points in time.
And they are usually wrong.
Are you telling us that you have access to Google's proprietary data on how many ad clicks (and at what price) Google has available for any given site at any given moment, at any given geotargeted location, at any given moment in time? If not, how can you say authoritatively that "they [Google] are usually wrong"?
For what it's worth, I haven't opted out of placement-targeted ads, and my average EPC has climbed more than 40 percent in the last year. My experience suggests that--at least on my site (note disclaimer)--placement-targeted CPM ads are working as advertised, and they aren't hurting revenues from CPC contextual ads at all.
Google displays placement-targeted CPM ads only when it thinks they'll earn more (for you and for Google) than contextual ads would.
Are you telling us that you have access to Google's proprietary data on how many ad clicks (and at what price) Google has available for any given site at any given moment, at any given geotargeted location, at any given moment in time? If not, how can you say authoritatively that "Google displays placement-targeted CPM ads only when it thinks they'll earn more (for you and for Google) than contextual ads would"?
Do you have deeper insights, or not? (If yes, please share. If not, well...)