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eCPM doubled overnight. and appears to be permanent.

Has anyone else had an experience like this? What do you think it is?

     

Fribble

5:56 am on Sep 24, 2009 (gmt 0)

10+ Year Member



Around the end of August, one of my sites eCPM doubled. Traffic volume, traffic sources, content, and my link profile (to my knowledge) have not changed at all. I'm not noticing any new ads appearing and those advertisers that I can see site-targeting this site are unchanged.

I happily watched and figured it would soon bounce back to the usual numbers. But so far it hasn't. Has anyone else experienced this with a site? This particular site is in a constant state of growth, good quality, unique content, and traffic that converts very well for well targeted CPA and affiliate programs. I was thinking that maybe some sort of quality score increased and I'm now seeing Google value my ad-space more highly, but alas, it is only speculation. So I turn to you and ask whether you have had a similar experience and what came of it.

Thanks

WolfLover

7:06 am on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



My eCPM has gone WAY up the past two months. I'm not complaining, don't know why, but figure it must be very competitive over at AdWords.

Lame_Wolf

7:35 am on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Nothing is permanent in the world of adsense.

freelistfool

2:49 pm on Sep 24, 2009 (gmt 0)

5+ Year Member



I've had the same experience since August. My CTR is on the high side of normal with eCPM up almost 50%. However some of the other posts in the forum have complaints that their CTR is plummeting. I'll never figure it out. Instead I just keep working on my sites and hope the Google gods keep smiling on me.

WordsnCollision

3:22 pm on Sep 24, 2009 (gmt 0)

5+ Year Member



My eCPM started off horribly yesterday and never recovered, ended up with the worst day this month in every category. I have no idea why.

Green_Grass

3:34 pm on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"Nothing is permanent in the world of adsense. "

I second that. Things will and do change. Only 'Change' is permanent.

That said.. Higher levels of eCPM are holding within a broad range..

dataguy

4:18 pm on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I had a similar experience started last Friday. I don't know how long it's going to last, but I'm hoping at least until Christmas!

bgd2006

4:40 pm on Sep 24, 2009 (gmt 0)

5+ Year Member



Sept is up 50% over July and August for me. Didn't change the way my ads or site are formatted, just added new content but it's even up on old content so it is truly site wide.

My guess is Advertisers are ramping up early for Xmas knowing most people aren't going to spend as much due to economy so they're trying to grab those dollars early and often.

dibbern2

7:51 pm on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So I turn to you and ask whether you have had a similar experience and what came of it.

Yep, but started about mid July.

WordsnCollision

7:57 pm on Sep 24, 2009 (gmt 0)

5+ Year Member



I mentioned that yesterday was just horrible for me but on the whole, September looks to be a good month - matched all of Aug today with one more week of revs still to go. After seeing steady month-to-month declines from June through August this is a nice turnaround (and HOPEFULLY the start of a trend).

coachm

11:40 pm on Sep 24, 2009 (gmt 0)

5+ Year Member



There is no mystery why epc is up. Click % is down. Remember the competition is for clicks not impressions. Less clicks, higher prices. It's also clear from the other side -- adwords. The prices have gone so high for our ads it's impossible to make money.

All in all good news since we are making more.

jhood

3:08 am on Sep 25, 2009 (gmt 0)

10+ Year Member



Yes, this kind of experience is quite common. It's impossible to pinpoint the reason but if you have good content that provides valuable information and is updated regularly, chances are good that eCPM will increase over time. On average.

That, of course, means there will be times when it declines for reasons that are equally murky. This is just the nature of the beast.

Something that is seldom mentioned here is that sites that continually add valuable content, serves their readers well, fill their niche, etc., etc., are building asset value in addition to daily/weekly/monthly revenue. Even during down times, if you continue to improve your site and serve your readers, you are building a property that has great value that you will be able to tap when you choose to do so.

This is not blue sky. I have been in publishing of one kind of another for 40 years and there is no such thing as wasted effort. Any property that regularly serves an identifiable audience is building equity for its owners.

roddy

3:50 am on Sep 25, 2009 (gmt 0)

10+ Year Member



I'm seeing eCPM up maybe 20% on August, and if you look at just the last week, quite a bit more. I've not made any changes, so I'm putting it down to more money in the system. The only possible other reason is that I suspect I'm getting more text and less image ads, but I haven't got any figures to back that up.

See how long it lasts. . .

Edge

3:59 am on Sep 25, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nothing is permanent in the world of adsense.

x2

FrostyMug

10:41 am on Sep 25, 2009 (gmt 0)

5+ Year Member



Sept will be 25% more than summer months, but for me it's because students are back in school. I think it also depends on content.

signor_john

1:54 pm on Sep 25, 2009 (gmt 0)



Fall is traditionally a strong season for advertising. August, in contrast, is traditionally weak.

For what it's worth, CPMs for the display ads on my site, which aren't sold by AdSense, have jumped dramatically in the last couple of weeks. And I'm not even in a sector where back-to-school or Christmas affects demand. The same pattern occurred in September last year (and probably the year before, too, though my memory doesn't go back that far).

If advertisers feel that the recession is easing, the combination of renewed advertiser confidence and seasonal demand could have a positive impact on advertising demand and AdSense rates. And if the consumers who still have jobs have less fear of becoming unemployed, clickthrough rates could creep up a bit, too.

ecmedia

3:45 pm on Sep 25, 2009 (gmt 0)

5+ Year Member



I can confirm that it happens every year for us -- we attribute it to the beginning of the time of the year when almost everyone spends more, and people buy winter clothes.

explorador

4:14 pm on Sep 25, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Around the end of August, one of my sites eCPM doubled.

Mine went down a little bit

Traffic volume

This one went up, nice numbers, my best ever

traffic sources

a little bit up

content, and my link profile (to my knowledge) have not changed at all

Same here, I've changed nothing, just the usual updates

I'm not noticing any new ads appearing and those advertisers that I can see site-targeting this site are unchanged.

The site showing the best traffic numbers is showing less variety of ads and some ads having nothing to do with the content.

I happily watched and figured it would soon bounce back to the usual numbers. But so far it hasn't. Has anyone else experienced this with a site?

I'm just confused on how my traffic almost went 2X, almost the double of what it was and its been there, stable since end of august and to this day but the $ numbers went down, perhaps low ad inventory?

This particular site is in a constant state of growth, good quality, unique content, and traffic that converts very well for well targeted CPA and affiliate programs. I was thinking that maybe some sort of quality score increased and I'm now seeing Google value my ad-space more highly, but alas, it is only speculation. So I turn to you and ask whether you have had a similar experience and what came of it.

Same here until the end of august when things went the other direction except for traffic and incoming emails from visitors. The only thing I noticed was a site copying my content literally, it was building traffic with my content but already fired a DCMA.
 

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