Big CTR Daily Swings

CTR constantly changing

[paulk]

I don't understand why but this problem started happening about 2 months ago with me. CTR has been constantly swinging every day. One day lets say I made $30 the next day I make $8, the next day 35$, the day following $12 and so on and on... anyone having same issues? Its getting kind of annoying.

[morpheus83]

Does your traffic remain constant?

[funandgames]

It has to do with the advertiser's ads. Advertisers are constantly experimenting. They will stop using Adsense altogether for a few days or weeks or change the wording of an ad. Many people experience CTR swings.