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We've hit over $10 Ecpm on a number of days, again, not seen for at least 12+ months.
All this in a month which, traditionally is one of our worst in terms of revenue, traffic, etc.
Am I smart or am I lucky?
Wonder what it means.
I used to be easily over $10 ecpm average month after month, sometimes as high as $15 across all sites. But since the crashes, etc, it's been down around $6.
Hope it's back to stay.
I can't absolutely conclude much though about this surge and what has changed, except it's not a one day fluke. The month as a whole is so-so, but the last 10 days have been wild.