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Adsense & today (timezone?)

When does the day start

     
2:23 am on Jul 26, 2009 (gmt 0)

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Does anyone know when does the new day start for Adsense reporting. Report says "TODAY" but what is Today actually? Is it New York time or what?
2:32 am on July 26, 2009 (gmt 0)

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PST/PDT

Pacific time zone

3:09 am on July 26, 2009 (gmt 0)

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The rollover to the new "TODAY", aka tomorrow, usually happens about 12:30 PST/PDT
7:36 am on July 26, 2009 (gmt 0)

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Now (Daylight Savings Time in effect) it's : 1900 GMT

When Daylight Savings Time not in effect it's : 2000 GMT

Explanation on Daylight Savings Time (start and end) :

[aa.usno.navy.mil...]

11:59 am on July 26, 2009 (gmt 0)

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Yup, rollover to the new Adsense at midnight PST (i.e. day's end in Plexland) or, currently, 8 in the morning here in the UK (although final stats don't usually show till about 8.25 am). BTW, if any time you want a head's up on how your Adsense earnings are going check out the Adsense stats in Analytics. From my experience, the Analytics reporting (though never totally accurate) runs a few hours ahead of the Adsense account interface. Typically when Adsense is clicking over to $0 for the new day, Analytics tells me I've already earned $30 or $40. Gives me some idea how the new day is going to start out. Eventually, Analytics always under-reports my earnings though by about a third.
12:02 am on July 27, 2009 (gmt 0)

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Let's try this all again. End of day:

12:00 MN [24:00] U.S.A. Pacific Time - Daylight saving included.

This would then be:

UTC - 07:00

London - 08:00

US East Coast - 21:00

Hanoi - 14:00

Hawaii - 21:00

Hong Kong - 15:00

Paris/Berlin - 09:00

Mumbai/New Delhi - 12:30

Sydney - 17:00

Source:- "The World Clock Time Zones"

12:06 am on July 27, 2009 (gmt 0)

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I'm in CA where Google is, usually sitting at my desk around that time, I have a popup that alerts when the money changes, and it usually doesn't reset to $0 until 12:15-12:30 PST/PDT as often I see the last update with the final money at near 12:30.

YMMV in different locales.

6:54 am on July 27, 2009 (gmt 0)

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LOL! I screwed up! Got the time correct in my brain - from the brain to the fingers I slipped a gear! Million apologies. <red in the face>. I should never rush an answer when in a hurry!
10:20 am on July 27, 2009 (gmt 0)

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Thats interesting Bill.
Turnover time is 5pm here (changes with daylight savings, of course) so I am often at my desk when it changes.
It always resets to zero by at most 2 minutes past the hour
(I swear I'm much better than I used to be about not watching it constantly... ;))