June 2009 is in the bag as if first half of 2008

First Half of Year Comparison to Last Year

[golocal]

With the first half of 2009 in the bag,
Impressions are up 64.4% over first half of 2008, Clicks are up 82.6% CTR is 11.1% higher than same period in 2008 but eCPM is up only 2.6%.

Reason, Revenue per click is down -7.7% in my niche over same period in 2008.
Because of increases in all areas except Rev/Click total earnings are up 68% over same period in 2008.

Waiting for the bottom.

Has anyones Rev/Click shown positive movement yet?

[HuskyPup]

Has anyones Rev/Click shown positive movement yet?

Page Impressions +3.83%
Clicks -34.13%
CTR -39.84%
eCPM -36.66%
Earnings -34.33%
EPC +5.13%

My actual EPC April-June 2009 +7.42%

Hopefully Dollar earnings have now stabilised however for me actual earnings are still going down as the US Dollar continues to depreciate against Sterling.

[netmeg]

My EPC is *way* up over 2008.

[signor_john]

My EPC is *way* up over 2008.

My EPC for content pages is up 25 percent from the first half of 2008.

CTR is down, though, resulting in a roughly 30 percent drop in eCPM. That's partly my doing, because I changed my AdSense unit from a leaderboard near the top of the page to a medium rectangle on the right side below the fold.

I just wish more readers would take advantage of my AdSense for Search box--search eCPMs are amazing!

[dibbern2]

yup,what netmeg said.

epc increases more than offset downturn in ctr.

[netmeg]

I just wish more readers would take advantage of my AdSense for Search box--search eCPMs are amazing!

Make it a bigger part/emphasis of your page. I have whole sites built around that - I mean, they contain more than that, but I've made a big honking search box in a very prominent spot.

AFS can be *quite* lucrative, depending on the niche and implementation.

[tim222]

June was my best month this year. I didn't crunch the numbers yet but AdSense alone was around 15% higher from May to June.

July is certainly starting off with a bang. Nice stats today.

[koan]

June 2009 overall was about the same as June 2008, where I lost in CTR, I made up somewhat with EPC. Traffic is up but revenues are flat. It beats a big drop.

June was also a LOT better than May, which was a depressing month.

[HowYesNo]

everything down 3-4 times

[LifeinAsia]

In the bag or in the can?

[loner]

Bottom line, nothing else matters and the rest is all gobbledy-gook, it's down and disappointing as usual,

[nomis5]

Revenue is holding this month compared to last year. For the whole of the first six months of 2009, revenue is up on the same period in 2008.

BUT

The first half of 2009 had a huge beneficial £ / $ exchange rate compared to last year even if it that benefit is disappearing fast for June.

My page impression and visitors are about 80% up on the first half of last year. That's the real pain in the neck. More visitors but less $ earnings.

My affiliate earnings, in comparison, are about double those of the same period last year. And those earnings are all in £, so exchange rates play no part in that increase.

I have made a real attempt to diversify into affiliate ads, and it seems to be paying off. But I never do any affiliate ads which may affect my Adsense earnings (as far as I know),

It's a tough game is Adsense, the ground is changing all the time. But it's still my main earner by a long way.

[mixart]

CTR is 11.1% higher

How do you guys get such high CTR? I'm guessing the time on site for your site is very low? Even a 10% CTR means 1 in 10 people are leaving your site.

I'm curious what type of sites these are? Blogs, articles, membership based? etc.

[mixart]

Duh ignore that - 10% HIGHER... i misread as 10% ;)

[mayest]

Traffic up 53% compared to first half last year. Earnings up 12.85%. Higher EPC is saving my bacon.