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Odd AdSense Stats

Old ads fine, new ad going heywire

     
1:54 pm on May 28, 2009 (gmt 0)

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So, after the stats got stuck yesterday, I am seeng something really bizzare.

I have 4 ads (link units and regular) that all appear on the same pages, so in theory, they all should have around the same impessions (though it is never equal, I know that, but they are usually close).

I had added a new link unit on Monday. Everything got did great on Tues. Weds, ads stats got stuck in the AM. After the ads were unstuck, the 3 ads that have been there for months performed as usual. The new one went haywire. Impressions out the wazzu. Lke 3X the impressions of the other ads. In fact, it is showing more impressions than I had pageviews on the site. And considering that I don't have these ads on every page of the site, that means this ad unit got significantly more reported impressions than what the site got. And, just for the record, the site sees 10K+ visitors a day, so this is no small difference.

Today is lining up to be the same. I replaced the ad unit, just in case it was someone who lifted my content (though I could not fnd anything like that), but I was wondering if anyone else was seeing this?

3:57 pm on May 28, 2009 (gmt 0)

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Havent seen that but you might also want to use the Allowed Sites feature to guarantee that only the sites you own are counting impressions.
4:24 pm on May 28, 2009 (gmt 0)

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when I switched out the code, the extra impressions stopped, so I know that it was the code itself going crazy. I have no idea what caused it, but I know that it started when the stats came unstuck.

But, I think I will do the allowed sites thing, just to be safe. :)

5:37 pm on May 28, 2009 (gmt 0)

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Had not noticed that older ads are fine and newer are strange. Thanks for sharing the tip. Strange things indeed are happening with adsense lately.
6:39 pm on May 28, 2009 (gmt 0)

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We have seen this with the special tag that let's you serve more than three adsense ads on a page. It will double count impressions.
6:56 pm on May 28, 2009 (gmt 0)

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Everyone logs in every ten minutes to check their adsense stats and the system breaks. haha