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Bogging down your server improves CTR!

Do heavy maintenance during prime time.

2:15 am on May 20, 2009 (gmt 0)

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This might sound a little tongue in cheek but I run a massive database site and due to time constraints was forced to do several days of heavy database maintenance during the day.

This makes the site more sluggish because the database is under a heavy load, pages loading a bit (lot) slower than normal, but overall it's not the normal snappy response when we're doing this type of maintenance work on the live site.

We used to do it late at night to avoid such sluggish site problems but it was unavoidable this time, had to happen during prime time.

Well, of all the amazing things to happen, AdSense CTR actually increased, along with revenues, during this maintenance cycle!

Just speculating but perhaps people got tired of waiting on the longer page loads and used AdSense as an escape route.

Earn more, bog down your server today!

Just kidding, somewhat, but I thought the visitor behavioral observation was interesting at a minimum because we've read reports from people that upgrade to faster servers and income suddenly dips so maybe too much site performance is bad for AdSense performance?

12:42 pm on May 21, 2009 (gmt 0)

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This is a very short term solution. Although your CTR will increase in the short term, you will suffer in the long term.

If your site is slow, less people are likely to bookmark it and return to it in the future. Less people are likely to recommend your site or link to it from their own sites. So in a year's time, your CTR will still be high, but your page views will be lower than what they would have been and therefore your revenue will be lower.

12:44 pm on May 21, 2009 (gmt 0)

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Obviously, the tounge-in-cheek approach to the topic was lost when it was promoted to the homepage with a new and, in that sense, somewhat misleading title, so I'm not surprised to see some people making "so much out of this post."
5:08 pm on May 21, 2009 (gmt 0)

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so how do I slow my servers down?
7:09 pm on May 21, 2009 (gmt 0)

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Serve your site from an Atom-based netbook with a 64K ISDN connection. :-)
7:17 pm on May 21, 2009 (gmt 0)

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Perhaps Bill has come up with a way to defeat the "quick click" detector!


I think Google have tweaked their algo to discount "quick clicks".

Sounds reasonable to me, too. Who knows--maybe they have a publisher "quality score" that factors in things like time spent by clickers on an advertiser's site compared to the publisher average for a given ad, advertiser, or whatever. (That's just speculation, of course, but it fits in well with the philosophy behind "smart pricing.")

9:28 pm on May 21, 2009 (gmt 0)

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record my AdSense reporting in 15 minute increments

Wow, I bet that gives you a lot better insight in to adsense. - any more gossip on previous findings?

12:45 pm on May 22, 2009 (gmt 0)

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this is true
9:03 am on May 26, 2009 (gmt 0)

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Slow rarely updated sites with lots of traffic = high CTR.
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