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Positive reports about AdSense performance

How is it performing for you?

     
1:21 pm on May 13, 2009 (gmt 0)

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There have been a number of threads/posts here recently where people have reported disappointing stats in one form or another. Some threads have even gone so far as speculating on the demise of AdSense or Google.

If you look at a graph of my stats for 2009, it may look a bit like a rollercoaster ride, but overall, I have nothing to complain about.

I have noticed some board "regulars" absent from the pessimistic threads. I'm just wondering how it's going for others?

And please, if you only have gripes or complaints about AdSense, there are plenty of other recent threads where you can post or there is always room for a new thread. I'd appreciate if this thread were kept relatively "gripe-free."

FarmBoy

1:58 pm on May 13, 2009 (gmt 0)

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No gripes, just poor performance for around 2 weeks - although today looks slighty better.
2:15 pm on May 13, 2009 (gmt 0)

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My EPC has improved this year and for 27-28 days of a month consistent, the other 2-4 days are totally random reductions!

We know what the gripes are:-)

2:15 pm on May 13, 2009 (gmt 0)

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My January-to-April AdSense revenues were down this year compared to the same period last year, mostly because of lower CTR (which I ascribe to the economy, the fact that I've moved my single AdSense unit to a "cold" area of the AdSense heat map, and Google's redefinition of what constitutes a click). On the plus side, my average earnings per click are up, which suggests that revenues should improve when readers are more willing to spend money on discretionary purchases and/or if I find time to improve my AdSense ad placement without compromising placement of higher-paying display ads.
5:00 pm on May 15, 2009 (gmt 0)

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Stable but eCPM lower by 20%.. It may just be the economy ..Fall in EPC. CTR stable.
5:17 pm on May 15, 2009 (gmt 0)

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Overall year over year growth but it didn't happen by itself. I put a lot of work into making it grow.
5:46 pm on May 15, 2009 (gmt 0)

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I've had increases every quarter for four years, and am about double where I was 2 years ago. Like MB above, its been a lot of work.
6:55 pm on May 15, 2009 (gmt 0)

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My only question is, why no response from Google yet?

A simple, you are all crazy, go back to work would suffice ;)

Oh well, good to see your earnings are up ;)

11:49 pm on May 15, 2009 (gmt 0)

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My earnings and eCPM have been pretty steady over the past few years. There was a six-month period more than a year ago when they were down about 30%, probably due to hosting problems.
Nowadays there is the occasional day when earnings fluctuate unexpectedly by 20% to 30%.
3:29 am on May 16, 2009 (gmt 0)

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I heard someone the other day say that "flat is the new up" and if that's the case, AdSense is through the roof. With about 2.6 million page views per month, about the same as last year, our AdSense revenue so far for May is almost exactly equal to last year's revenue for the first 15 days of May.

Everything else, including my stock portfolio, is down 20 to 50%.

I can think of quite a few newspapers, TV and radio stations and magazines who would give anything to be where they were last year.

These figures exclude AdSense paid search, which we just added last month. It is so far adding about 20% to total Google ad revenue.

4:08 am on May 16, 2009 (gmt 0)

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These figures exclude AdSense paid search, which we just added last month. It is so far adding about 20% to total Google ad revenue.

That's a nice contribution from Search. Best we've ever reached was about 6% (this year), and before that it was about 3% for 12 quarters.

9:36 am on May 16, 2009 (gmt 0)

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CWebguy, you are all crazy, go back to work.

It's an uphill battle to stay where I was last year.
Feels like a nintendo hamster wheel above spikes & sharks.

12:38 pm on May 16, 2009 (gmt 0)

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I just run the reports to compare traffic and AS earnings for the 30-day periods 15Apr - 15 May of '08 and '09.

Traffic is up by 117%
AS earnings up by 134%
CTR is up by 32%

So AS earnings overcome my traffic growth, this is great news! It seems that following my AS advisor's recommendations absolutely to the letter, has a lot to do with the above reporting.

As far as my reach, out of a total of 2.2 million visits in the past 30 days, 80% is EU traffic coming from all EU countries.

Another good (I guess) thing is that non AS earnings account for 45% of total website earnings this year, in comparison to 30% of last year’s 30 day period.

I only own this 2-year old website (and another small personal site with no ads whatsoever).

I am not complaining…

3:25 pm on May 16, 2009 (gmt 0)

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AdSense Revenue is down about 10% from last year but I don't know if that's due to the economy, or the simple fact that I've pretty much neglected my site during that time. I had been spending maybe 20-30 hours a month on it but during the past year it's been more like an hour a month. So from another perspective, my dollars per hour have skyrocketed!
4:00 pm on May 16, 2009 (gmt 0)

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For me, I am probably earning around 75% of what I did two or three years ago. I still look at that as being pretty good though, what with the economy, the expansion of adsense to so many more sites, and the fact that adsense is basically plug it in and sit back technology.

The decline in revenue has made me investigate other income streams, specifically direct advertising, which I am using more now. I think adsense still works very well for targeting niche sites though.

6:58 pm on May 16, 2009 (gmt 0)

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For the first time in five years, the last 3 months sometimes failed to show improvement in $ earnings over the same month in the previous year. The first quarter of 2009 is still about 10% above the same quarter in 2008, but there have been one or two weeks when I doubted. April and May are showing a zero increase.

But that small increase has been down to new content. eCPM has almost halved in the same time period.

Considering the bad times we are in, then yes (intermittent periods of panic aside) I'm happy that Adsense has provided a reasonably steady income when other industries are going down the plug hole.

Now is truly a time to buy, but a small experiment of mine indicates that there is no serious money out there for website purchase.

7:45 pm on May 16, 2009 (gmt 0)

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I'm intrigued. Some of the (very few) people who have 'inundated' this thread with their recent successes on Adsense have quoted impressions in the millions.

The only major change that Google has signaled in recent weeks has been the introduction of interest-based ads.

If you had a content-rich site that already had well-targeted ads, interest-based ads might not even feature. However, junk sites - or news and social network sites - that had previously only presented off-target ads could benefit significantly from this change. Their impressions would be in the zillions. Is that where the income from smaller sites has gone?

7:47 pm on May 16, 2009 (gmt 0)

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That's good insight ap_Rhys. Makes sense
7:55 pm on May 16, 2009 (gmt 0)

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>>>Is that where the income from smaller sites has gone?

Grow. Small site is going to equal small income. That's where your income went.

I am throwing hundreds of dollars in promotion per month to grow my sites. It's not arbitrage, it's growing the site, creating new fans for my sites and keeping them from going to competitors. The promotion does not stop there, either.

I even bought hats to give away as a promotion. My site was small once too. None of my competitors, not a single one of them, even the behemoth established sites, are doing what I'm doing to promote themselves. They're sitting around on their fat behinds getting by on whatever Google gives them.

I am larger and making more money this year than last through sheer promotional effort, by beating out bigger sites through strategy and outrunning my peers everywhere else. I mean, geez, my competitors aren't even on twitter. How lame is that? They deserve to be left behind for their sheer lack of imagination, not to mention their marketing laziness.

[edited by: martinibuster at 8:59 pm (utc) on May 16, 2009]

8:12 pm on May 16, 2009 (gmt 0)

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geez, my competitors aren't even on twitter. How lame is that? They deserve to be left behind for their sheer lack of imagination, not to mention their marketing laziness

Now scrambling to Google twitter
9:53 pm on May 16, 2009 (gmt 0)

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I'm going for the double whammy--I'm giving away hats that say "Follow me on Twitter." :-)
11:24 pm on May 16, 2009 (gmt 0)

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I'm going for the double whammy

The coffee almost met the keyboard.

3:55 am on May 17, 2009 (gmt 0)

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There have been a number of threads/posts here recently where people have reported disappointing stats in one form or another.

Just as many are doing well, probably just less vocal about it.


Some threads have even gone so far as speculating on the demise of AdSense or Google.

That's a bit far fetched in my humble opinion, we are in an economic downturn, of course there will be collateral damage to some more than others.


If you look at a graph of my stats for 2009, it may look a bit like a rollercoaster ride, but overall, I have nothing to complain about.

Me either, I'm very thankful for my adsense revenue.


I have noticed some board "regulars" absent from the pessimistic threads. I'm just wondering how it's going for others?

The "regulars" are probably doing OK.


And please, if you only have gripes or complaints about AdSense, there are plenty of other recent threads where you can post or there is always room for a new thread. I'd appreciate if this thread were kept relatively "gripe-free."

FarmBoy

I totally agree,

[edited by: martinibuster at 3:59 am (utc) on May 17, 2009]
[edit reason] TOS#24. [/edit]

3:41 pm on May 17, 2009 (gmt 0)

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Income this year is the best ever. CTR the same as a year ago, eCPM the same but traffic a lot more as a result of 600+ new unique articles, so total income nearly $2000.00 p.m. more than a year ago.
4:10 pm on May 17, 2009 (gmt 0)

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Come on, let's get civilised, shall we?

Post-maintenance earnings are way better than before. At least for me!

8:08 pm on May 18, 2009 (gmt 0)

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I've had great improvement in Adsense performance recently, but that was mostly due to changing my ad format. Overall stats were heading down before that.

After changing my format, I appear to have been smartpriced. CPC went down dramatically. However, it has been improving steadily since then, for whatever reason. So my stats have been going up recently.

In general I've been very satisfied with Adsense. It has performed far better than any other form of monetization on my site.

9:11 pm on May 18, 2009 (gmt 0)

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Positive reports?

As usual, AdSense beats flipping burgers at some fast food joint.

10:06 pm on May 18, 2009 (gmt 0)

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As usual, AdSense beats flipping burgers at some fast food joint.

And AdSense can be making money for you even if you are flipping burgers at a fast-food joint. (Think of it as a "background process.")

2:21 am on May 19, 2009 (gmt 0)

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As usual, AdSense beats flipping burgers at some fast food joint.

The problem is that wages at your local McD won't *fall*, compared to your adsense income, which is a wild rollercoaster.

Come to think of it... I guess thats most likely because lowering an McD-wage would break laws on minimum wages.

6:23 am on May 19, 2009 (gmt 0)

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The problem is that wages at your local McD won't *fall*, compared to your adsense income, which is a wild rollercoaster.

AdSense publishers need to think more like publishers (in the traditional meaning of the term) and less like employees. If you'd been publishing a magazine in the heyday of print publishing, you would have seen big revenue differences between, say, fall or spring and late summer. You certainly wouldn't have seen the consistency that one would expect from an hourly wage or a monthly salary. Being an AdSense "publisher" is like being a freelance writer: You'll have periods of feasting and periods of famine, but what really matters is how much you've earned when you add up your revenues at the end of the year.

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