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Traffic Increases, Clicks Increase, Revenue Goes for a Slide

Every summer I make more money on Adsense. Not this year.

     
5:48 pm on May 11, 2009 (gmt 0)

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I must say I am sorrily disappointed with Adsense this summer. I have a number of seasonal sites that due to the content they have and the products they list, tend to do very well every summer.

This summer my traffic is up, my clicks are at 2x as much and Adsense has slipped to a lower point then usual. I am very disappointed with the program.

My traffic and clicks are at almost 2x as many as normal. Why am I making LESS money? ?

6:15 pm on May 11, 2009 (gmt 0)

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The economy? This is the worst recession since the Great Depression, in many countries if not all. Doesn't it seem likely that it would have some impact?
6:31 pm on May 11, 2009 (gmt 0)

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If the economy is slipping it means my whole industry on Adsense is going for a slide. I am at the top of my industry. I noticed I had one day where my revenue was at the level of my traffic. Now my traffic is even higher and my earnings are half.

I have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same...How is one supposed to make more money ... ?

7:03 pm on May 11, 2009 (gmt 0)

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If the economy is slipping it means my whole industry on Adsense is going for a slide.

That's not necessarily a valid conclusion, but it may be true.Do you know for a fact that your industry on AdSense is NOT going for a slide?

Most likely it IS the economy that is partially responsible for several reasons.

Many companies are decreasing their advertising spend. This can mean that there are fewer advertisers in your industry and/or that each advertiser is spending less money, which can result in lower revenue/click numbers.

Advertisers are looking closer at their advertising ROI. Many may be concluding that the Content network (i.e., sites like your displaying AdSense) part of AdWords isn't working for them, so they stop or reduce their spend on the Content network. This also results in lower revenue/click numbers.

Many more people out of work is probably causing a major increase in new blogs and other sites that try to make some money by slapping on AdSense. The increased pool of publishers means that existing publishers are most likely getting a smaller piece of the advertiser pie (which, according to the above explanations, is itself shrinking).

More people chasing less revenue- this is the way that most business segments go in their mature stage of development. The current economy is just exacerbating the effects.

7:44 pm on May 11, 2009 (gmt 0)

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To add to LifeinAsia's list, I would tend to assume that "seasonal" sites are leisure-related. In a recession, leisure- or vacation-related businesses are likely to be hit more than businesses selling necessities.... FWIW I have not seen a big slide in my earnings, though I've seen some, because the businesses that advertise on my site have not been that affected by the recession.

The impact varies. Some industries are way down, some are flat, some are up (managing foreclosed houses, for example!).

8:43 pm on May 11, 2009 (gmt 0)

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I'm giving up going for increasing traffic levels in general. 2008 to 2009 I,ve literally doubled traffic and income (in $) remains the same.

I've recently decided to further target the higher eCPM areas of the site. I don't particularly like it but then again I don't enjoy doubling my overall traffic for no extra income - exchange rates aside.

12:33 am on May 12, 2009 (gmt 0)

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Traffic Increases, Clicks Increase, Revenue Goes for a Slide

An increase in traffic or an increase in the number of ads I deploy does it to me every time without fail.

12:37 am on May 12, 2009 (gmt 0)

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I'm giving up going for increasing traffic levels in general. 2008 to 2009 I,ve literally doubled traffic and income (in $) remains the same.
have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same...

I do concur and add that this has always been a problem, recession or no recession. That is, an increase traffic does not necessarily equate to more earnings.
2:22 am on May 12, 2009 (gmt 0)

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This is only spring, and I know it will get worse when school lets up for the summer.
4:29 pm on May 15, 2009 (gmt 0)

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I have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same

Agree, it seems to be the tendency even as its been discussed a roof, limit for Adsense earnings being hard to really increase.

My sites also have more traffic than before but the income is going down. I don't like this.

4:53 pm on May 15, 2009 (gmt 0)

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I think everyone's been seeing a slide, just look at some of the other threads that are going on here
7:37 pm on May 15, 2009 (gmt 0)

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I just turned off my Interest Based Ads, I'm going to see if that helps