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This summer my traffic is up, my clicks are at 2x as much and Adsense has slipped to a lower point then usual. I am very disappointed with the program.
My traffic and clicks are at almost 2x as many as normal. Why am I making LESS money? ?
I have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same...How is one supposed to make more money ... ?
joined:Dec 10, 2005
If the economy is slipping it means my whole industry on Adsense is going for a slide.
Most likely it IS the economy that is partially responsible for several reasons.
Many companies are decreasing their advertising spend. This can mean that there are fewer advertisers in your industry and/or that each advertiser is spending less money, which can result in lower revenue/click numbers.
Advertisers are looking closer at their advertising ROI. Many may be concluding that the Content network (i.e., sites like your displaying AdSense) part of AdWords isn't working for them, so they stop or reduce their spend on the Content network. This also results in lower revenue/click numbers.
Many more people out of work is probably causing a major increase in new blogs and other sites that try to make some money by slapping on AdSense. The increased pool of publishers means that existing publishers are most likely getting a smaller piece of the advertiser pie (which, according to the above explanations, is itself shrinking).
More people chasing less revenue- this is the way that most business segments go in their mature stage of development. The current economy is just exacerbating the effects.
The impact varies. Some industries are way down, some are flat, some are up (managing foreclosed houses, for example!).
I've recently decided to further target the higher eCPM areas of the site. I don't particularly like it but then again I don't enjoy doubling my overall traffic for no extra income - exchange rates aside.
I'm giving up going for increasing traffic levels in general. 2008 to 2009 I,ve literally doubled traffic and income (in $) remains the same.
have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same...
I have noticed Adsense going on this way for a while: you double your traffic but your earnings remain the same
Agree, it seems to be the tendency even as its been discussed a roof, limit for Adsense earnings being hard to really increase.
My sites also have more traffic than before but the income is going down. I don't like this.