Does Advertiser Targeting Increase Earnings?

[CWebguy]

I am assuming that targeting a channel would increase earnings due to higher CPC. Are there any reasons not to target a channel?

For example,
Could you get lower bids?
CPM Ads?
Ineffective Ads?

Any other reason not to target a channel?

Cheers,

[CWebguy]

ok, I'm going to go ahead and do it, I guess it can't hurt

Cheers,

[LostOne]

I've always wondered about targeting advertisers as well. Not just for the earnings but seeing more advertisers instead of the repititous impressions I seem to get on many pages. I hope you get more replies.

[LostOne]

A large thread on the subject but rather old.

[webmasterworld.com...]

I didn't realize this kind of targeting would cut down on other advertisers being placed in an ad. For example, instead of four advertsiers shown in a 300 x 250 text block ad only the targeted advertiser would be shown?

[Seb7]

It would be nice if adsense showed what was earned via direct targeting.

From my use of adwords, I would think direct targeting would generally increase revenue. As I have found that the ads only seem to appear when the advertisers bids are higher than the ads already been displayed.

[CWebguy]

Thanks for the replies guys.

Whenever you go to change the name for the channel being targeted, Adsense warns you and gives you an option to click to see the 'past 7 days earnings' for this ad placement. Not sure how detailed it is though, as far as if it is worthwhile or not.

There really aren't a lot of articles on the net I've been able to find on this topic.

Cheers,

[edited by: CWebguy at 1:43 pm (utc) on April 29, 2009]