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How much can i expect to earn with 30-45k daily impressions?

     
8:58 am on Apr 26, 2009 (gmt 0)

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Hello,

I'am running an uncommercial web site on an *.org domain.

there are about 40k content pages, google likes my site, it sends more and more traffic my way.

currently its about 15k unique visitors on sat, sun (25k impressions) and about 24k (40k impressions) on worker days.

the site has no ads for more than 4 years already!

i'am trying to estimate the potential adsence earnings with the following:

--
2 skyscraper ads at left and right columns
1 468x60 at page header
1 link ad at page footer
--

all ads will be clearly visible.

Now i was suggested to look for the google keyword suggestion tool for bids.. well my site niche is not so lucrative for advertisers - most of the keywords people bid on are in 0.35 - 0.80 pay per click.

So my question is with all this new adsence staff like Interest Ads, as well as economic meltdown will i be able to get an 1.5$ effective CPM from the site.

1.5 eCPM will be about 1500$ month revenue which is the minium for me to accept running ads on the site...

Thank you for your help in advance!

9:50 am on Apr 26, 2009 (gmt 0)

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Why not try and see for yourself?
10:02 am on Apr 26, 2009 (gmt 0)

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because its not that simple to regenerate all pages and make the changes in templates
11:06 am on Apr 26, 2009 (gmt 0)

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Congrats on your successful site but if you're going to test around ads solutions, you really need to use some server include programming on your pages, like PHP.
11:14 am on Apr 26, 2009 (gmt 0)

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currently all my pages are pregenerated. this way there is a little pressure over webserver - it just serves static requests which are ultra fast.

nowdays cpus are too powerful, but the website was developed in the yearly years :)

11:22 am on Apr 26, 2009 (gmt 0)

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15k uniques = $1.5k a month? definitely possible.. or more. depends if google likes conversion on your site.

[edited by: FrostyMug at 11:23 am (utc) on April 26, 2009]

12:36 pm on Apr 26, 2009 (gmt 0)

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It all depends on the site and industry, depends on smart pricing. It's very hard to tell
1:18 pm on Apr 26, 2009 (gmt 0)

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15k uniques = $1.5k a month? definitely possible.. or more. depends if google likes conversion on your site.

Much, much more than that.
Of course it also depends on ad placement and blending, but "i've seen" sites with 2000 unique visitors per day reach $1500.

With 20/25000 unique visitors/day it's possibile to earn 200/400 per day, but again, it depends on many factors and how aggressive ad placemente is.

1:46 pm on Apr 26, 2009 (gmt 0)

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As Erku says, it depends--not only on the topic or industry, but also on the nature of the content (editorial content vs. forums, for example) and why your audience is visting the site.

If readers are researching purchases and the ads help them get something they need, they'll be better targets for pay-per-click ads. That's why, when AdSense "smart pricing" was introduced, Google used the example of a camera review page vs. a page of photo tips to illustrate what type of the content converts for advertisers: Someone reading a camera review is fairly likely to be intrigued by a dealer ad for that camera model, while someone reading a page of photo tips may or may not be interested in buying a camera.

Bottom line: To learn what you can earn, you need to put ads on your pages and see what happens.

3:35 pm on Apr 26, 2009 (gmt 0)

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according to google adwords keyword tool most keywords the people are using to reach my site are between 0.35 - 0.80 per click.

but there will be an unsold inventory, besides i have about 40% non-US visitors and it looks like most of the ads are localy targetted to US. :) yes, many factors!

Thus I predict about 8-12 cents per click with about 1.5%-2% CPM

.. which in turn leads to about $1200-$1600 per month for ~35k daily impressions.

5:04 pm on Apr 26, 2009 (gmt 0)

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you'd have more luck trying to predict the weather. just stick the ads on and start playing around with them. that is the only way you can tell.
6:20 pm on Apr 26, 2009 (gmt 0)

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Even changing the URL color could increase the CTR from 1.5% to 3%..
6:50 pm on Apr 26, 2009 (gmt 0)

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:) ok guys got it, thanks
8:10 pm on Apr 26, 2009 (gmt 0)

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How much can i expect to earn with 30-45k daily impressions?

A lot of money

12:11 am on Apr 27, 2009 (gmt 0)

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because its not that simple to regenerate all pages and make the changes in templates

But it's the only way to find out. Nothing you are told here is going to matter since it'll all be guesses.

A lot of money

Or not.

4:47 pm on Apr 27, 2009 (gmt 0)

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Well for ads placement dont forget to add 350 or 380 rectangle ad on the upper fold of the site bcoz this add generate max ctr and definelty earnings
10:41 pm on Apr 27, 2009 (gmt 0)

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Don't be shy, try it. Many of us have several websites and there is no universal formula to estimate the earnings according to traffic or impressions. There are many examples of sites with little traffic making more money than other sites with more traffic.

If your pages are pre - generated, you must have some sort of cms, or are all the pages made manually one by one?

There is no easy way to explain this, but you could actually try getting some help by a good friend with programming skills. Perl can do recursive searches with find and replace to replace the same code with "the same code" but including something else too.

per example you could turn:

-header-
-content-

into this:

-header-
-CODE-
-content-

Of course not to be made by a newbie or without backing up your files first

In the past I was in charge of a website all made page by page. So I did a find and replace with BBedit (macintosh), I later found out it could be done via script on the server. Remember, backup your files first.

This way you could insert at least one adsense code to begin, or some admanager code too.

Anyway as time goes by, research here on how to upgrade to a CMS, it will make your life easier.

 

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