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I'am running an uncommercial web site on an *.org domain.
there are about 40k content pages, google likes my site, it sends more and more traffic my way.
currently its about 15k unique visitors on sat, sun (25k impressions) and about 24k (40k impressions) on worker days.
the site has no ads for more than 4 years already!
i'am trying to estimate the potential adsence earnings with the following:
2 skyscraper ads at left and right columns
1 468x60 at page header
1 link ad at page footer
all ads will be clearly visible.
Now i was suggested to look for the google keyword suggestion tool for bids.. well my site niche is not so lucrative for advertisers - most of the keywords people bid on are in 0.35 - 0.80 pay per click.
So my question is with all this new adsence staff like Interest Ads, as well as economic meltdown will i be able to get an 1.5$ effective CPM from the site.
1.5 eCPM will be about 1500$ month revenue which is the minium for me to accept running ads on the site...
Thank you for your help in advance!
15k uniques = $1.5k a month? definitely possible.. or more. depends if google likes conversion on your site.
With 20/25000 unique visitors/day it's possibile to earn 200/400 per day, but again, it depends on many factors and how aggressive ad placemente is.
joined:July 3, 2008
If readers are researching purchases and the ads help them get something they need, they'll be better targets for pay-per-click ads. That's why, when AdSense "smart pricing" was introduced, Google used the example of a camera review page vs. a page of photo tips to illustrate what type of the content converts for advertisers: Someone reading a camera review is fairly likely to be intrigued by a dealer ad for that camera model, while someone reading a page of photo tips may or may not be interested in buying a camera.
Bottom line: To learn what you can earn, you need to put ads on your pages and see what happens.
but there will be an unsold inventory, besides i have about 40% non-US visitors and it looks like most of the ads are localy targetted to US. :) yes, many factors!
Thus I predict about 8-12 cents per click with about 1.5%-2% CPM
.. which in turn leads to about $1200-$1600 per month for ~35k daily impressions.
If your pages are pre - generated, you must have some sort of cms, or are all the pages made manually one by one?
There is no easy way to explain this, but you could actually try getting some help by a good friend with programming skills. Perl can do recursive searches with find and replace to replace the same code with "the same code" but including something else too.
per example you could turn:
Of course not to be made by a newbie or without backing up your files first
In the past I was in charge of a website all made page by page. So I did a find and replace with BBedit (macintosh), I later found out it could be done via script on the server. Remember, backup your files first.
This way you could insert at least one adsense code to begin, or some admanager code too.
Anyway as time goes by, research here on how to upgrade to a CMS, it will make your life easier.