Ever had link ads outperform text ads?

[CWebguy]

I guess we tend to naturally gravitate towards text ads (at least I do), but has anyone seen link ads outperform their counterpart on certain sites? I'm sure there are some out there ;)

Cheers,

[purplecape]

Not on my site as a whole, but I had the interesting experience on my home page (the most visited page on my site) that regular adblocks just didn't work there, but a simple vertical adlink block has done extremely well. Consistently higher CTR than elsewhere on the site, and similar EPC.

[netmeg]

Yep.

[CWebguy]

interesting purplecape, thanks. I need to set up a homepage testing for my site, but it doesn't use the index extension, so I don't know if a URL channel will work here.

Thanks.