Adsense vs Ecommerce

[apauto]

I have a site right now that has about 180,000 uniques a month, and about 720,000 page views growing about 3% a month.

I'm debating whether to monitize it via adsense or ecommerce.

I'd like to hear from you guys your experiences, and why you decided to do either or.

Thanks!

[thinker]

Most likely it's not one or the other, but possibly a combination of both.

What works well on one page/section of a site, may not work for the others. I would consider implementing adsense site-wide because it is fast to implement, and then test with different monetizing solutions such as e-commerce on a page/section basis.

Although, if this is appropriate depends on the nature of your website and many other factors...

[WolfLover]

Personally, I make the most AdSense money on my ecommerce sites. Sure, I send customers to competitors, but it's worth it. Most people will leave your site without buying anyway. Why not get something for it when they leave.

[LifeinAsia]

We do both. We don't put AdSense on pages related to our primary revenue stream, but do include it on pages related to secondary streams (except on pages related to one partner that has an exclusivity clause).

[AdSenseAdvisor]

I vote AdSense. :)

ASA

[HuskyPup]

I'm debating whether to monitize it via adsense or ecommerce.

What type of site is it?

Directory, blog, informational, widget specific, authoratative, do you actually produce or sell anything to the public or widget trade locally, nationally or internationally?

From which region or country do most of your visitors originate?

[apauto]

Most from the US, site is built for ecommerce, but could very easily throw ads on it

[sunhapol]

A combination of adsense and ecommerce .....

[LostOne]

Well, I'm running about 120K uniques each month and 500K page views. Turned completely away from ecommerce Feb 08 after five years because of the housing slump and cut throat competition. Now 66% revenue comes from adsense, the other third from misc affiliates.

Best move I ever made. No more answering phones, worrying about employees showing up for work, pain in the rear suppliers etc. etc. Semi retirement really at 52. I don't need much, comfortable for now.

Not all good things last forever. That's what concerns me.

[farmboy]

In threads such as this I think it's a good idea to define what you mean by ecommerce. For some people who have their own product to sell, ecommerce means selling and shipping their own product.

For other people, it means not having your own product but selling the products of others through affiliate programs.

FarmBoy

[apauto]

LostOne - did you just throw adsense on your existing ecommerce pages?