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Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.
It also says this:
Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.
The main issue is people have to do more than just click thru...they have to download or buy something. So, you'll get the clicks but then only a few of those will result in sales.
It is a separate program from AdSense, but Google Affiliate Network is awesome if your site is a good fit.
But you guys are right that not every site is a good fit. This is from their publisher FAQs:
Is Google Affiliate Network right for me?
We encourage you to consider the Google Affiliate Network if you:
* Manage a site that attracts a desirable audience.
* Can test advertising offers and nurture the most productive relationships.
* Are an expert in driving and converting visitor traffic.
* Adhere strictly to Google Affiliate Network quality standards and advertiser policies.
In addition, we've found that Google Affiliate Network tends to yield greater benefits to publishers who create niche content, manage loyalty and rewards programs, aggregate coupons and promotions, or manage social media.
Here's the site where you can find more information. [google.com] And if you have other questions, I have some friends at the Google Affiliate Network who I'm happy to reach out to. :)