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We just purchased a company that had an existing Adsense account.
We had the seller transfer the account to us by changing the Publisher ID in the code to from his ID to ours.
Then, on the day of the transfer (March 5th), immediately upon replacing the Pub ID, that days CTR dropped from 1.94% to 0.82%.
Do you think something went wrong in the transfer? Or, does Google "reset" something when a new Pub I.D. is entered? I understand that CTR's fluctuate over the days/weeks, but to have an immediate drop like that makes me think something went wrong.
I would love any advice/thoughts.
Thanks in advance.
When dealing with a transferred site it's important to remove all traces of adsense first and then add your code when the site is confirmed clean, if you don't it's possible that you display ads from two accounts on some pages which is against adsense TOS.
[edited by: JS_Harris at 8:39 am (utc) on Mar. 19, 2009]
As far as making sure all of the pages were transferred...we did verify that the previous owners account is not getting any impressions, so I'm assuming that's a good sign that everything was transferred appropriately. Also, we just the source code on some of the pages and they all looked good.
Anything else we could me missing? Thanks again!