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250 clicks and $3.00

Will you keep that kind of site?

     
7:02 am on Mar 15, 2009 (gmt 0)

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Hi,

One of my site has 150 clicks and $1.19 (aprox)

Now I really don't understand.. why I need to keep that site up and running? It has more than 15,000 impressions daily but adsense ecpem is killing me.. even I am unable to meet up the server cost.

What you guys suggest?
Regards

7:40 am on Mar 15, 2009 (gmt 0)

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patience
8:59 am on Mar 15, 2009 (gmt 0)

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Get it to 60.000.
5:44 pm on Mar 16, 2009 (gmt 0)

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server? what do you serve? anyways, seems not worth it if you are losing money. These days, Adsense seems not to be the way to gain some money.
6:41 pm on Mar 16, 2009 (gmt 0)

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"These days, Adsense seems not to be the way to gain some money."

It's making a lot of people more than just "some" money. Whether it is profitable for a web site or individual depends on many factors.

7:16 pm on Mar 16, 2009 (gmt 0)

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Adsense does not work on every site. I have sites that get 1500 pageviews a day and pull in $10-$20/day from Adsense. I have other sites that get 10,000 page views a day and pull in 50 cents to $1/day from Adsense.
7:39 pm on Mar 16, 2009 (gmt 0)

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When you earn less than a penny per click on a significant number of clicks it's a sign of a lack of advertisers on your subject, or perhaps too many competitors.

advertiser spending divided by number of page impressions available on the net can sometimes lead to 0 value clicks.

8:21 pm on Mar 16, 2009 (gmt 0)

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I am interested in what sort of site it is. I have the complete opposite. Few page views but what I think is decent pay per click. Some clicks are better than others but I mean on average.
9:15 pm on Mar 16, 2009 (gmt 0)

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I happen to have the same. My sites with heavy traffic generate little compared to the one with "not so big traffic" generating more all alone. I still don't quite get it.

Depending on your site nature it could be students doing their homework, visiting and browsing your site but not interested on "really" reading or clicking the ads, or anyway, not turning into any real good conversion of the clicks.

In my case (that happens to be the same) I'm trying now to monetize the site with other options, including selling adspace as adsense is not working there. IF, things don't get better, at least US$1.19 per day is better than US$0.00. OR if it means too much trouble, then sell the site, perhaps others see the potential and have the right contacts to make it earn more money (but first try, try try)

9:49 pm on Mar 16, 2009 (gmt 0)

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What you guys suggest?

Try Amazon. If it works, it'll pay more.

4:34 am on Mar 17, 2009 (gmt 0)

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@explorador you are right. Most of the users are students, trying to download papers and all that. But this site has real good hits and within 3 weeks of launch, we have got 214,528 pages views per month. But very bad adsense earning.

For the same Niche one of my friend was getting very very good click through rates just 3 months before, but looks like in recession, the price for this niche got very low.

I think I need to be patience for a while, because most of the people are advising me to wait.

6:26 am on Mar 17, 2009 (gmt 0)

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Most of the users are students, trying to download papers and all that.

Are these "papers" copyright protected by chance? If yes, then I'd probably review my business model.

Three reasons:

1) People who want to download stuff for free (be it copyright protected or not) do not want to click ads. They are already on your free site. Why would they want to click elsewhere? (Hence, the bad CTR.)

2) Even if they click, they probably are not in a "buying mood". Or they are looking for very cheap widgets. (Hence the bad EPC.)

3) Copyright protected stuff and Google Adsense never has been a great match. Sure, there are sites that get away with this; but just because other guys can do that does not mean that YOU can do that. This is even more true if your earnings are weak anyway. What does Google have to lose if they'd let you go?

7:23 am on Mar 17, 2009 (gmt 0)

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Sites displaying Google ads may not include:

Sales or distribution of term papers or student essays

[google.com...]

8:18 am on Mar 17, 2009 (gmt 0)

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+1 for Koan, I thought I knew the adsense TOS well enough to repeat it verbatim but I missed that one (not that it applies to me but still).

Thanks.

8:49 am on Mar 17, 2009 (gmt 0)

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Probably best to read the ToS next time eh....that is a pretty fishy business you have going there. Try catering your next Adsense site to a niche market that makes some money and is in business to sell products; not distribute papers that college kids can use to cheat....

To answer your original posting question, would you keep this site? The answer is no. Your site visitors are there to download papers, not click ads. They are college kids too so they know what ads are! Bad choice for your user base. You might make more money selling the papers; then that would eliminate your little ad problem alltogether. But that's still morally wrong if they're using them ... right ?

11:33 am on Mar 17, 2009 (gmt 0)

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Just to clear some misconceptions:

(Yes the TOS is clear about term papers but let's talk widgets)

- Some people surfing to download free stuff do convert when downloading the free widgets, they can also become candidates for buying other related widgets.
(there are advertisers for free widgets that use their offerings to also sell paid widgets, nothing new about that)

How much that advertiser pays depends on the widget, and how good your site is.

- College students are prime candidates as a target audience for potentially high earning ads about for example college loans, books, clothing, music, stationary, other colleges, part time jobs, fast food and drinks branding ..

It can be unwise to dismiss a whole market segment, success is in knowing how to write a site that targets and converts.

2:44 pm on Mar 17, 2009 (gmt 0)

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Trying to talk "in general" (widgets) I can say when you create content filled with facts (depending on your niche) it could clearly attract the eyes of students, who in fact are looking for precise information, like the history of cars, widgets, how widgets are created, built, recycled...

Make a test... add some javascript that avoid copy (CTRL+C) on your text. There are scripts that disable the "select" feature on the sites. Trust me, I have received complains about "I cannot use your texts for my homework" blah! There are more and more dumb students these days.

4:37 pm on Mar 17, 2009 (gmt 0)

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No.. My content does not come under any copyright act. We provide sample papers, guess papers and other materials, exclusively made by us.

I am going to follow some of the good suggestions above.

Thank you so much Guys.

7:26 pm on Mar 17, 2009 (gmt 0)

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tabish...is your site in India for Indian students? If so, are your ads mainly aimed at/themed for Indians?

I can tell you my Indian sites when clicked on in India also have very low EPCs, yet when used in Europe and North America etc the EPCs increase to the same as my .com .eu .asia etc sites.

10:43 am on Mar 18, 2009 (gmt 0)

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Yes, EPC from South Asia is big time down.

We removed the ads on none performing pages with low cents earnings.

6:03 am on Mar 19, 2009 (gmt 0)

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If in china,more than 1.19$/100click
6:59 am on Mar 19, 2009 (gmt 0)

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At this time, you may want to consider Adsense as an alternative- if all else fails, miserably. I'm having better luck with a variety of the little guys.