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There is a constant increase in traffic with quality content we are able to provide (for sites running google adsense program), however, the ECPM and CTR has been affected a lot.
(there is no measure lead to us to gauge decline in revenue from Adsense Program for our site quality and increasing traffic, we have no information if we are getting paid right amount !)
We have shifted several sites to other publishing networks since last 6 months of time (taking into consideration recession effect) these Ad publising networks (comparatively high paying then adsense) have been able to give us higher revenue or atleast what we earned equivalent in past.
It is time to MOVE completely away from Adsense or stick to them ?
If yes, Why ?
If no, Why ?
Atleast, happy with few WEBSITES running on other AD Networks doing much better then Adsense Program from Google.
Publising is bread and butter for our survival.
[edited by: Future at 9:13 pm (utc) on Mar. 4, 2009]
The no part....
It's Google. In the back of my mind I keep thinking they'll pull out of this and things will get better.
And I,for one, would really like to know what other publishing networks you're using that are comparable to Adsense.
Because I haven't found any yet.
If you don't wanna publish them here, feel free to e-mail them to me.
I'd really be interested.
If you found something that is outperforming AdSense, why are you even asking?
Lol, indeed, the question is the answer. I don't know why it should exclusive though... this OR that. Why not a mix and use all their respective strengths?
I'm also curious about those other networks. Maybe CPM is simply doing better now than CPC?
I guess eventually Adsense is becoming ignored by the visitors as the ads appear everywhere (bad quality sites).
I'm not out of Adsense, but a lot of the readings here made me see the potential of certain sites, but yet, having less income via adsense, thus, finding new ways to monetize the sites. I guess Adsense is not for all.
Now in the bad times I have to focus all my energy on the advertising that I know works. There was an increase in clicks/costs on content networks without the same increase in hits so I was getting increasingly concerned about this. After some thought I stopped all content network advertising and focused all my efforts on search networks.
I bet I'm not the only one and as advertisers stop or decrease the CPC it will only lower and lower the costs adsense users will receive.
"If a visitor visits 5 pages, make sure he sees three different companies."
If you look at it from a retail store point of view ad rotation makes sense.
Go in Wal-Mart.
If you go in there looking for Ketchup, (catsup), they don't just have Heinz.
You'll see Heinz, Del Monte, Hunts, plus smaller companies brands and Wal-Marts own store brand.
It gives the customer variety and a different price range.
So giving your "customer" a different variety of ads would give them more chances to click on an ad they are interested in.
It's not "click this one or nothing".
That is, if I understood StoutFiles statement correctly.
which services make more then Adsense?
You probably won't get an answer to that question here on the board. There are simply too many unknowns for anyone to give a meaningful answer.
What might pay really well on my site might only pay pennies on your site.
I don't recall anyone actually dropping an AdSense like program name here that worked equally well for even a small number of sites, let alone for a large numbe of various topic sites.
If there was such a program, no one would need to ask, the info would already be well known.
But that's just my opinion.
But maybe take a look at the advertising and affiliate forum [webmasterworld.com] for some ideas.
"Besides, this is the ADSENSE forum, and we don't post links or talk specifics on WebmasterWorld. "
That would make too much sense, would'nt it? I've been in internet marketing for over 4 years, having someone tell me the same old rheteric of "different programs work better for different sites" is kind of useless
But every now and then the urge to ask a straightforward question and see if anyone has a straightforward answer affects a few of us. One day that answer just might be given but I do not live in hope. Nor, does anyone else on this thread I fear.
But we can try every once in a while! And the lack of a straightforward answer is an answer in itself.
The best advice I can give anyone reading this thread is don't be complacent. If you think you can make more money with something else, experiment, experiment, and experiment some more. I've tried different placements, different ad networks, etc. In the end AdSense is #1 but it doesn't mean you shouldn't try other things and see what works for YOUR site.
Can we skip the lesson on ad rotation and move directly to which services make more then Adsense?
Don't you think if there was a company that always made more than Adsense we'd all be there? Adsense is the best ad company for the majority of people. It's easy to get into, pays consistenly, and pays above average compared to the rest.
Yes, there are better ad networks for certain topics. For most of them your site will need to match their standards and accepted traffic levels to be approved. I'm not doing the research for you though. Search around, try out some different comapnies, and see what works best for your site, because only YOU can answer that question.
[edited by: StoutFiles at 12:49 am (utc) on Mar. 9, 2009]